Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Job Summary:
We're looking for an Audience Strategy Lead to support one of our amazing clients in the music and entertainment industry. You'll be the person uncovering the stories behind the data — combining audience insights, AI, and cultural trends to decode fan behaviours and transform signals into bold marketing strategies that help artists make their mark across APAC.
Role:
Oversee the rollout of a generative AI brief-intake tool, ensuring it works effectively for non-data marketing stakeholders and reduces manual strategic workload.
Design and deliver scalable, templated insights from client briefs using qualitative and quantitative tools, equipping Creative,



Commerce and Paid teams with explicit audience knowledge.
Build scalable post-campaign audience engagement reports that measure effectiveness and surface opportunities for continuous improvement.
Use a growing library of engagement reports and predictive modelling to synthesise campaign results (streams/sales) into actionable, repeatable marketing blueprints.
Partner closely with data engineering to feed behavioural inputs and blueprints into a unified data engine, refining algorithmic trend predictions and AI briefing recommendations.
Help establish a predictive viability tool to assess a track's potential success across multiple markets ahead of campaign launch and spend approval.
Deliver deep-dive market intelligence on regional consumer behaviour and opportunities to support senior leadership decision-making.
You:
BA/BS degree or equivalent experience
10+ years of experience leading digital consumer insights, audience strategy, or p

📌 Audience Strategy Lead (Gurugram)
🏢 Maker Lab
📍 Gurugram