About the Role

We are looking for a Director - SEO to lead and scale our organic search practice across a diverse, predominantly B2C client portfolio spanning all major industries. This is a senior leadership mandate that blends deep SEO/GEO craft with commercial ownership, new-business growth, and people leadership.
You will own the strategy, delivery, and profitability of your portfolio while serving clients across domestic (India) and international (APAC, EU & MEA) markets. Equally significant, you will be at the forefront of the shift toward AI-driven search - building our capability in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) so our clients win visibility across both traditional and AI search surfaces.
This role is ideal for someone currently leading an SEO department (brand side) or a major portfolio (agency side) who is ready to operate at the intersection of strategy, P&L;, growth, and team building.

Key Responsibilities

Strategy & Delivery Leadership

Set the SEO vision and roadmap across the portfolio,



ensuring measurable organic growth for B2C clients across multiple industries and geographies (India, APAC, EU, MEA).
Architect end-to-end SEO programs spanning technical SEO, content, on-page, off-page, digital PR, and CRO-aligned organic strategy.
Translate market and search-behavior nuances across regions (domestic vs. APAC/EU/MEA) into localized, high-impact strategies.
Serve as the senior point of escalation and strategic counsel for key client relationships.

AI Search - GEO / AEO

Build, own, and evangelize the practice’s capability in AI search, including Generative Engine Optimization (GEO) and Answer Engine Optimization(AEO).
Develop frameworks to grow client visibility across AI search experiences (AI Overviews, generative answer engines, LLM-driven assistants) alongside traditional SERPs.
Stay ahead of the evolving search landscape and translate emerging shifts into actionable client strategy and internal capabili

📌 Director - SEO (Mumbai)
🏢 PUBLICIS GROUPE
📍 Mumbai