A. ROLE & CONTEXT
Purpose

The Brand Manager is responsible for driving brand growth, consumer and distributor engagement, and flawless execution of brand initiatives across assigned categories. The role supports the delivery of revenue, volume, market share, product launch, brand equity and customer/distributor satisfaction objectives through insight-led brand planning, innovation support, campaign development and cross-functional execution.

Context / Background
Brand Marketing plays a critical role in strengthening Herbalife’s brand image, creating demand for its products, supporting distributor success and improving customer experience. The Brand Manager will help translate business priorities into transparent brand plans, campaigns, programs and assets that educate, engage and convert customers and distributors across channels.

B. ROLE RESPONSIBILITIES
I. Business Impact
Contribute directly to growth of assigned brands/categories through product launches, portfolio interventions, campaign execution and distributor/customer engagement programs.




Support achievement of annual revenue, volume point, profitability and brand equity targets through effective brand planning and disciplined execution.
Ensure efficient use of brand budgets, agency resources and internal capabilities to maximise business impact and return on marketing investment.
Strengthen brand consistency and customer/distributor experience across all touchpoints while staying aligned with corporate, regional and local compliance guardrails.
II. Strategy
Develop and execute annual brand plans for assigned categories, covering growth strategy, communication priorities, innovation/NPD support, activation calendar and budget allocation.
Translate consumer, customer, distributor and market insights into sharp brand propositions, campaigns and business-building initiatives.
Identify opportunities for category growth, portfolio expansion, consumer recruitment, retention, premiumisation, cross-sell and repeat purc

📌 Brand Manager (Bengaluru)
🏢 Herbalife International India
📍 Bengaluru