About The/Nudge

The/Nudge is an action organisation building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals, and youth across rural development, agriculture, skilling, and economic inclusion, in partnership with 15+ central and state governments.

Our economic inclusion journey towards serving 25 million Indians spans 10 states and currently reaches over 1.5 million people. Through our incubator, accelerator, and grand challenges, we have supported 200+ social entrepreneurs, including Forbes 30 Under 30 honorees, Earthshot Prize winners, and nationally recognized changemakers.

Founded with the support of 130+ eminent philanthropists, 40+ corporates, and 15+ foundations, The/Nudge is working towards a poverty-free India, within our lifetime.

About The Insight Program

Who are we solving for?

We are solving for millions of adults in India, especially in rural communities, living with uncorrected presbyopia, a near-vision impairment affecting 1 in 3 people over 30. Without timely access to simple solutions like reading glasses,



they face barriers to work and income, despite evidence showing such interventions can boost productivity by up to 30% and income by up to 20%.

What are we solving for?

Millions in India experience uncorrected presbyopia, a near-vision impairment affecting one in three people over 30, with cases now appearing as early as 35. Globally, presbyopia is the most common cause of vision impairment, impacting over 800 million people. In India alone, 300 million people live with this condition, contributing to $14 billion in lost productivity each year.

For many, especially in rural communities, clear near vision is essential for work and daily activities. Without access to timely solutions, individuals may face challenges in earning a livelihood. However, studies from Assam and Bangladesh show that a easy intervention - reading glasses - can increase productivity by 34% and boost income by 20%.

Despite the cle

📌 Associate Manager, Program Design and Operations, Insight (Bengaluru)
🏢 The/Nudge
📍 Bengaluru