About The/Nudge

The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals and youth on rural development, agriculture, skilling and economic inclusion, along with 15+ central and state government partners.

Our economic inclusion journey for 25 million Indians has reached 10 states with $250M of government funding to cover 1.25M people. Our incubator, accelerator and grand challenges have supported 200+ social entrepreneurs including 17 Forbes 30U30, 3 EarthShot Prize winners, 1 Time Magazine cover and more.

Set up with support from 90+ eminent philanthropists, 40+ corporates and 15+ foundations including Gates, Mackenzie Scott, Vinod Khosla, Nandan Nilekani, Tata Trusts, Skoll, Meta, LinkedIn, HDFC, Mphasis, KPMG and L’Oreal, we are contributing towards a “poverty-free India, within our lifetime.”

Who are we solving for?

We are solving for households in poverty who are financially and socially vulnerable through a whole village programme.



UdGram targets last-mile villages where poverty is multidimensional and intensified by climate and market constraints, and where communities are largely dependent on agriculture but are unable to make enough from it.

Whole-village populations
Priority groups for community integration: women and youth, tribal communities, landless and marginal farmers, and excluded households
Targeting approach: geography selection based on high MPI deprivation and vulnerability indicators (low cropping intensity, low irrigation, high climate risk, weak service access), followed by household-level diagnostics to tailor support

What are we solving for?

The/Nudge aims to design a time-bound village-level economic inclusion model that is intuitive, locally rooted, and lifts the income levels of the entire village while building climate resilience. UdGram combines intensive graduation support for the most vulnerable with village-wide investment in irrigation, market linkages, clima

📌 NRM and WASH Expert, UdGram (Rayagada)
🏢 The/Nudge
📍 Rayagada