Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive perks and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
Content Execution & Publishing
Execute approved digital and social content plans across paid, owned, and earned channels
Manage day-to-day publishing, scheduling, and trafficking of content across platforms including LinkedIn, Meta, X, and YouTube
Adapt creative assets for platform-specific formats, placements, and technical requirements
Campaign & Creative Collaboration
Partner with creative and design teams to version, resize,



and optimize content assets for digital and social delivery
Support execution of B2B, B2C, and Provider campaigns as defined by the Channel Lead
Ensure campaign assets are approved, compliant, and production-ready prior to launch
Platform Optimization & Quality Assurance
Perform in-flight optimizations such as timing adjustments, format swaps, and CTA refinements within defined guardrails
Conduct quality checks to ensure accuracy of copy, links, tags, and metadata
Identify and escalate risks, issues, or performance anomalies in a timely manner
AI & Tool Enablement
Support implementation and usage of AI-driven tools to streamline content development, adaptation, and publishing
Leverage automation and platform tools to improve speed, efficiency, and consistency of execution
Provide feedback and learnings to inform tool and workflow optimization
Performance Tracking & Reporting Support
Track platform-level performance metrics including engagemen

📌 Channel Specialist (Pune)
🏢 UnitedHealth Group
📍 Pune