About the Role
We are looking for a Performance Marketing Sr. Executive who can plan, execute, optimize, and scale digital advertising campaigns across multiple performance marketing platforms. The ideal candidate should have hands-on experience managing campaigns on Google, Meta, and e-commerce advertising ecosystems, with a robust understanding of campaign automation, analytics, and reporting.
This role requires a data-driven marketer who can balance creativity with performance metrics to drive customer acquisition, revenue growth, and ROAS improvements.
Key Responsibilities
Campaign Planning & Execution
Plan, launch, and manage paid marketing campaigns across:
Google Ads (Search, Display, YouTube, Performance Max)
Meta Ads (Facebook & Instagram)
E-commerce platforms and marketplaces (Amazon Ads, Flipkart Ads, etc.)
Build campaign structures aligned with business goals such as lead generation, conversions, sales, and brand growth.
Conduct keyword research, audience segmentation, and competitor analysis.
Coordinate with creative/content teams for ad copies, creatives,



and landing pages.
Optimization & Performance Management
Monitor daily campaign performance and optimize budgets, bids, creatives, targeting, and placements.
Improve KPIs including CPC, CPA, CTR, ROAS, conversion rate, and customer acquisition cost.
Execute A/B testing strategies across creatives, audiences, and funnels.
Track attribution and conversion journeys using analytics tools.
Automation & Analytics
Implement marketing automation workflows and rules for campaign efficiency.
Work with tools/platforms for automated reporting, bid strategies, and audience management.
Create dashboards and reports using Google Analytics, Looker Studio, Excel/Sheets, or similar tools.
Analyze campaign data and derive actionable insights for scaling performance.
Reporting & Communication
Prepare weekly and monthly performance reports with insights and recommendations.
Present campaign outcomes and optimization plans

📌 Senior Executive Performance Marketing (Mumbai)
🏢 Tonic Worldwide
📍 Mumbai