Growth Manager
Location: Mumbai | Level: Manager / Senior Manager
About 5Pais
a5Paisa Capital is one of India's fastest-growing discount brokers, offering zero-brokerage equity delivery, low-cost F&O; trading, mutual funds, and insurance — all on a fully digital platform. Backed by IIFL Group, 5Paisa serves millions of retail investors and is aggressively expanding its user base across Tier 1, 2, and 3 cities
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_Role Overvie
wWe are looking for a sharp, data-driven Growth Manager who understands the Indian retail investing landscape. You will own the full activation-to-retention funnel, drive user growth across digital channels, and work cross-functionally with product, tech, compliance, and marketing teams to scale 5Paisa's customer base profitably
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_Key Responsibilitie
sGrowth and Customer Lifecycl
e• Own Activation, Engagement, Retention and Reactivation targets
.• Run structured experiments (A/B tests, cohort analysis) to identify high-converting segment
sActivatio
n• Reduce drop-off during login, fund transfer and first trade to improve Activation
.• Collaborate with product to improve Day 0–7 activation rates — first trade, first SIP, first MTF usag
e• Design onboarding journeys that convert registered users to active trader
sEngagement and Retentio
n• Build lifecycle campaigns (push, in-app, WhatsApp, email) targeting dormant users, SIP lapsers, and low-frequency trader
s• Create analytics to identify leading indicators of churn and design intervention playbook
s• Drive upsell of premium products — F&O;, margin trading, algo strategie
sAnalytics & Complianc
e• Define and own growth KPIs: MAU, DAU, funded accounts, first-trade rate, ARPU, LTV:CAC rati
o• Work with tools like CleverTap and internal BI platform
s• Coordinate with compliance teams before launching any new product-led growth initiativ
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_Who You Ar
eMust-Have Experienc
e• 5-8 years in growth, product marketing, or digital marketing — preferably at a stockbroker
.• Solid grasp of Indian market s
📌 Growth Manager (Thane)
🏢 5paisa
📍 Thane