We're looking for someone who can own and run our marketing and BD data, email outreach, and calling infrastructure end-to-end —
and who cares about outcomes, not just data collection.

What you'll do:
• Manage and maintain contact databases and data provider platforms (Lusha, ZoomInfo, and similar tools) — including
sourcing, validating, and enriching mobile numbers for calling programs
• Run and administer email outreach and marketing tools — including Outreach, Clay, SmartLead, Mailchimp, Eloqua, and
others — along with the supporting IP/domain setup
• Manage calling infrastructure — phone number procurement, validation, caller ID setup, and integration with dialers and
CRM
• Build automations to validate and qualify leads against our ICP criteria before they enter any outreach workflow (email or
phone)
• Own email deliverability and performance metrics — delivery rates, open rates, click rates, and response rates — across all
outbound and marketing email channels
• Own and publish periodic reports tracking performance across all channels — email, calling,



and database health — with a
transparent focus on what's working and what needs to change
• Manage integrations between Salesforce, database tools, outreach platforms, and calling systems; handle email warming, spam
prevention, and sender reputation.

EXPERTISE AND QUALIFICATIONS
What we're looking for:
• 3–5 years of hands-on experience in B2B data and outreach operations — you understand how B2B sales and marketing
engines work, not just the tools
• An outcomes-driven mindset — you don't just collect data and load lists; you think about whether the right people are being
reached, whether outreach is converting, and what to fix when it isn't
• Working knowledge of Salesforce and how it connects with enrichment, outreach, calling, and marketing automation systems
• Familiarity with email deliverability best practices — domain/IP warm-up, authentication (SPF, DKIM, DMARC), and inbox
placement
• Experience with mobile

📌 CRM/Outreach Specialist (Bengaluru)
🏢 Zycus
📍 Bengaluru