Job Title: eCommerce PPC Specialist
Job Location: TÜV SÜD South Asia Pvt. Ltd. Bengaluru Campus Plot No. 3-P1-B, Hitech Defence & Aerospace Park, KIADB Industrial Area, BK Palya, Bengaluru, Bengaluru North Taluk | Pin code – 562149
Work Mode: Hybrid (3 days office)

Company:
At TÜV SÜD Group we are passionate about technology. Innovations impact our daily lives in countless ways, and we are dedicated to being a part of that progress. We test, we audit, we inspect, we advise. We never stop challenging ourselves for the safety of society and its people. We breathe technology, we strive for qualified excellence, and we leave a mark. We take the future into our hands. We are TÜV SÜD Group.

Your Tasks
Campaign strategy and planning: Partner with Marketing Business Partners to design multi-platform paid media strategies that drive online registrations for the Academy's training portfolio, aligned to booking volumes, course revenue targets, seasonal promotions, and business growth objectives across key markets.
Keyword and audience research:



Conduct technical keyword and audience research tied to Academy topics (e.g. functional safety, ESG, cybersecurity). Target relevant professional segments (quality managers, engineers, HR decision-makers, and past participants) and layer eCommerce audiences (cart and browse abandoners, past purchasers, high-LTV lookalikes etc.) to reach buyers with the most relevant messaging.
Ad creation and testing across platforms: Develop compelling ad copy and creative assets working closely with the Creative Publishing and Social Media teams for various platforms, including Google Ads, Meta, LinkedIn Ads, Microsoft Ads, and display networks. A/B test ad variations, such as copy, visuals, and CTAs, to continuously improve CTR and conversion.
Campaign & portfolio optimisation: Set up, manage, and optimise campaigns across entire training portfolios of online and in-person courses. Align ad delivery to real-time course availability, batch start

📌 eCommerce PPC Specialist (Bengaluru)
🏢 TUV SUD
📍 Bengaluru