Growth Marketing Manager – Regional Growth- Job Description
As Growth Marketing Manager – Regional Growth you will be a strategic driver for sustainable revenue growth and profitability in the assigned region. This role blends data-driven marketing with a deep understanding of regional consumer behavior, leveraging performance channels, CRM, and hyperlocal campaigns to maximize ROI.

Responsibilities:
Business Ownership &Revenue; Management
Own the regional revenue targets — set revenue growth targets, optimize marketing spend, and ensure positive ROI.
Allocate budgets across channels and campaigns to achieve maximum impact and profitability.
Track and report on marketing contribution to sales, gross margin, and net profitability.
Forecast and manage quarterly/annual marketing budgets for the region.
Strategic Planning & Growth
Develop region-specific growth roadmaps based on consumer insights, competitive intelligence, and market trends.
Segment customers using RFM, AOV, CLV, and regional insights to identify high-performing personas.




Translate persona insights into tailored acquisition, retention, and brand-building strategies that maximize customer lifetime value.
Integrate digital performance marketing, CRM, and offline activations to drive store footfall and eCommerce sales.
Performance Marketing & CRM
Manage digital campaigns (Meta, Google, YouTube, etc.) targeted to your region.
Drive customer acquisition and track campaign ROI across digital + offline.
Collaborate with the CRM team to launch region-specific SMS, email, and WhatsApp journeys for customer engagement and reactivation.
Full-Funnel Growth & Campaign Optimization
Connect top-of-funnel (awareness, traffic) activities to bottom-funnel outcomes (conversion, retention, lifetime value).
Plan, execute, and optimize campaigns across search, social, display, and programmatic with a focus on conversion and customer acquisition cost efficiency.
Continuously A/B test ad creatives, targeting, and formats to im

📌 Growth Marketing Manager (Bengaluru)
🏢 Kushals Fashion Jewellery
📍 Bengaluru