Purpose of the Role
The incumbent will be responsible for driving business development initiatives
within the assigned area, maximizing channel growth, and managing operational
challenges to achieve business objectives.

Role Details

* Job Title: Area Manager – Business Development
* Level: M03 / M04
* Business Unit/ Location: West Bengal/ Kolkata
* Function: Organised Trade includes Modern Trade, e-commerce & Away from Home
channels
* Location: Kolkata
* Reporting Manager: Cluster Business Development Manager
* Manager’s Manager: Central Business Development Manager
* Team Size: 7–8
* Direct Reportees: 2–3

Key Accountabilities

1. Business Development

* Collaborate with Business Development Executives to expand area-wise
accounts.
* Drive sales volume growth and increase outlet coverage by aligning with key
stakeholders.
* Ensure effective management of primary and secondary supply.

Identify and create opportunities to expand channels and grow business volumes.

2. Account Management

* Build and maintain strong relationships with designated accounts.




* Ensure consistent engagement with account stakeholders to achieve desired
service levels and fill rates.
* Manage client reconciliation and resolve operational issues at the city/unit
level.
* Coordinate Modern Trade, OP, and PMX business with frontline sales teams.
* Track OT volume monthly versus year-ago benchmarks.

3. Account Development

* Identify new business opportunities and develop existing accounts.
* Lead negotiations in line with company policies and budgets.
* Monitor account performance and compliance; implement corrective actions when
required.
* Design and execute programs aligned with budget to enhance account
performance.
* Keep an eye on service levels, stock availability and order fulfilment
standards.

4. In-Store Presence

* Ensure solid in-store or in-outlet execution aligned with brand and channel
standards.
* Support visibility initiatives, merchandising programs, and activation
deploy

📌 Area Manager (India)
🏢 Varun Beverages Limited (VBL)
📍 India