Business

Cement HO

Unit

Birla White

Location

Birla Centurion, Mumbai

Function

Sales & Marketing

Department

Marketing

Position Title

Innovation Manager

Key Result Areas

Supporting Actions

Drive the Product Innovation Strategy

Perform periodic product and market reviews to identify gaps and areas of opportunity for the product & category. Conduct frequent in-sighting exercise with current field team, applicators to identify areas if opportunity. Also, engage with industry experts, and have discussions with Internal R&D; to identify recent market trends in the industry.
Shortlist the range of categories/products that Birla White can enter in the future in line with company strategy by continuously monitoring newer products in the building and construction chemicals Industry.
Based on research, develop new products with R&D; and work towards launching the product.
Continuously Track and provide leadership with key product insights & recommendations based on innovation metrics.

New product ideation and managing the product pipeline





Finalize the product pipeline for every financial year and manage the pipeline ensuring regular new product launches.
Formulate product strategy aligning with business strategy.
Design & detail product roadmap for short as well as long term.
Provide guidance on designing product packaging with agencies, test the products in the market, define consumers, communications and prepare GTM plan.

Product Development & Manufacturing (cross functional coordination), Market assessment

Coordinate with the plant R&D; team for the lab development of the product, provide them with product benchmarks, and set requirements for the product according to market standards.
Guide the plant production teams by providing them with new product target volume projections for 3 years, and new SKUs which is to be produced at the plant. Evaluate if additional Capex is to be provided for manufacturing of new product.
Conduct market trials before launch- benchm

📌 Innovation Manager (India)
🏢 UltraTech Cement
📍 India