Lead – Sales & Marketing | Drive the Revenue & Growth Engine for Agritech

At Waytoogreen, we aren’t just looking for someone to delegate tasks or manage spreadsheets from afar. We need a Revenue Leader who has the strategic vision to design a 100x growth blueprint, the data discipline to ruthlessly optimize a funnel, and the grit to pick up the phone and close a high-value partnership deal today.

We are an early-stage, mission-driven EdTech and Agritech platform bridging the gap between traditional agriculture and up-to-date climate-smart practices. As our Lead of Sales & Marketing, you will sit at the absolute intersection of product and market, taking full ownership of our revenue trajectory.

Location: Chennai / Hybrid

Role: Lead / Mid–Senior Level | Player-Coach (Individual Contributor + Team Builder)

Experience: 4–6 Years

THE MISSION: WHAT YOU WILL OWN

- Revenue & P&L; Ownership: Take absolute accountability for monthly, quarterly, and annual revenue targets. You will orchestrate the commercial strategy across both our B2C segment (Individual Student Certifications via our LMS) and our B2B/Institutional segment (Corporate CSR, NGOs, Universities, and FPOs).
- Funnel Strategy & Infrastructure: Architect our sales and marketing engine from scratch. You will implement the CRM infrastructure, design automated lead-scoring models, setup multi-channel marketing campaigns (Meta, Google, WhatsApp, Email), and eliminate lead leakage entirely.
- High-Value Partnerships: Remain hands-on in the field. Personally lead high-ticket negotiations, pitch to institutional stakeholders, and secure long-term collaborations with corporate and agricultural organizations.
- Data, Metrics & Decision-Making: Move past vanity metrics. You will live in the data—ruthlessly monitoring and optimizing CAC (Customer Acquisition Cost), LTV (Lifetime Value), Lead-to-Enrollment conversion rates, and ROI across all marketing spends to drive board-level decisions.
- Team Development & Playbook Creation: Recruit, train,



and mentor a high-performing team of Sales Executives and CRM Associates. You aren't just managing them; you are writing the exact sales playbooks, objection-handling scripts, and closing frameworks they will follow.

CORE ROLES & RESPONSIBILITIES1. Commercial Strategy & Institutional Sales (B2B)

- Identify, pitch, and close high-value partnerships with Agricultural Universities, Krishi Vigyan Kendras (KVKs), NGOs, and Farmer Producer Organizations (FPOs).
- Develop tailored corporate packages for environmental sustainability programs and CSR-driven skilling initiatives.

2. B2C Performance Marketing & Growth

- Oversee digital marketing campaigns across Meta Ads, Google Ads, and YouTube to ensure a steady pipeline of high-quality incoming leads for our LMS courses.
- Collaborate with the design and content teams to ensure high-converting ad copy, landing pages, and visual creative assets.

3. CRM & EdTech Sales Operations (The Playbook)

To build a world-class revenue engine, you will establish, oversee, and optimize the core functions of an EdTech CRM framework:

- Lead Management & Tracking: Standardize how incoming queries via Web, Calls, and WhatsApp are captured, segmented, and assigned in the CRM system (e.g., Zoho, HubSpot, Frappe).
- Academic Counseling Standards: Train the team to function as educational counselors—understanding learner profiles, resolving friction points, and articulating course ROI.
- Funnel Hygiene & Nurturing: Design automated and manual re-engagement campaigns for dropped or cold leads.
- LMS Integration & Onboarding:



Standardize the post-payment workflow to ensure instant, friction-free student onboarding, document verification, and course access.

WHO YOU ARE (THE MUST-HAVES)

- 4+ Years of Proven Success: Strictly within EdTech, Upskilling, Training platforms, or B2B SaaS sales. You have a documented track record of hitting and exceeding P&L; targets.
- The Player-Coach Mindset: High agency, low ego. You are as comfortable writing a marketing email copy or making a cold pitch as you are presenting a macro-growth strategy deck to leadership.
- Data-Obsessed: You understand how sales infrastructure directly impacts the bottom line. Excel, data analytics, and CRM dashboards are your native languages.

THE WISHLIST (BONUS POINTS)

- Bilingual Mastery: Professional proficiency in Tamil (essential for local institutional and rural tie-ups) and English (for corporate/global partnerships).
- Deep familiarity with LMS workflows and product-led growth.
- A genuine passion for Sustainability, Organic Farming, or Agritech.

WHY JOIN WAYTOOGREEN?

- Wealth Creation: Competitive Fixed Salary + Uncapped Performance Incentives + ESOPs (We believe early builders should own a piece of the company they build).
- Absolute Autonomy: You aren’t a cog in a corporate wheel; you are the engine designing the machine.
- High Impact: Direct contribution to climate-smart agriculture education and green economy upskilling.

HOW TO APPLY: Don't just hit apply with a generic CV. Pitch to us. Tell us about a sales or marketing funnel you built from scratch, the metrics you achieved, and how you plan to scale Waytoogreen.

Let’s build the future of green skilling.

#Agritech #Hiring #SalesHead #MarketingLead #RevenueGrowth #EdTech #Sustainability #ChennaiJobs #StartupJobs #SalesLeadership growth initiatives.

Job Types: Full-time, Permanent, Fresher

Pay: ₹40,000.00 - ₹55,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Lead – Sales & Marketing (Revenue) (India)
🏢 Waytoogreen
📍 India