Job description

ONCOLOGY MARKETING

· Develop and implement marketing strategies to promote oncology services and increase patient footfall.

· Build and maintain strong relationships with oncologists, referral doctors, and corporate partners.

· Conduct field visits to hospitals, clinics, and diagnostic centers to generate referrals for oncology cases.

· Coordinate with the oncology department to understand service offerings and create targeted marketing plans.

· Organize CMEs, awareness programs, cancer screening camps, and patient engagement activities.

· Track leads, conversions, and referral patterns; prepare daily/weekly/monthly BD reports.

· Collaborate with internal teams to design brochures, digital content, and promotional materials for oncology.

· Monitor competition, market trends, and patient requirements to support strategic planning.

· Ensure seamless coordination for high-priority oncology cases and provide support for patient navigation.

· Achieve monthly revenue and referral targets for the oncology vertical.

LIVER TRANSPLANT

· Develop and strengthen referral networks to increase liver transplant patient inflow.

· Coordinate with hepatologists, gastroenterologists, surgeons, and the transplant coordination team for seamless patient management.

· Build relationships with external hospitals, clinics, and physicians to create sustained lead generation channels.

· Guide patients and families through the transplant process, ensuring clarity on evaluations, logistics, and timelines.

· Maintain enquiry-to-conversion reports, patient tracking sheets, and BD dashboards.

· Organize outreach activities such as CMEs, health camps, webinars, and awareness programs on liver disease and transplant care.

· Collaborate with marketing teams for campaigns related to liver transplant awareness and patient engagement.

· Facilitate financial counselling, insurance coordination, and corporate/TPA approvals for transplant cases.

· Ensure smooth coordination for pre-transplant evaluations, investigations, and procedure scheduling.

· Monitor market trends and competitor strategies to support planning and forecasting.

COMMUNITY CONNECT

· Build and maintain strong relationships with community leaders, NGOs, schools, corporates, and local associations to promote hospital services.





· Organize community outreach programs, health camps, awareness talks, and screening initiatives to increase brand visibility.

· Identify new community engagement opportunities to drive patient footfall and referral growth.

· Coordinate with medical teams, marketing teams, and hospital departments for smooth execution of outreach events.

· Track and analyze community engagement activities, leads generated, and event outcomes.

· Develop and distribute IEC materials, brochures, and digital content for community awareness.

· Represent the hospital at community meetings, CSR events, and public health programs.

· Maintain a database of community contacts, camp statistics, and follow-up actions.

· Ensure timely reporting of field activities to the Business Development Manager.

· Support overall BD initiatives by contributing to market intelligence, competitor activities, and outreach planning.

DOCTOR REFFERAL TEAM

· Build and maintain solid relationships with referring doctors, clinics, and healthcare providers.

· Conduct regular field visits to update doctors on hospital services, specialties, and new initiatives.

· Generate referral leads and ensure conversion by coordinating with clinical and operational teams.

· Track and analyse referral patterns to identify opportunities for growth.

· Address queries, concerns, and service feedback from referring doctors promptly.

· Organise CMEs, doctor engagement programs, and outreach activities to strengthen network.

· Maintain a structured database of referring doctors and visit reports.

· Collaborate with internal departments to ensure smooth patient onboarding from referrals.

· Prepare weekly/monthly reports on visit plans, achievements, and referral trends.

· Achieve business development targets while ensuring high-quality relationship management.

OBG & IVF

· Develop and implement marketing strategies to promote OBG and IVF services across targeted segments.





· Build and maintain strong relationships with gynecologists, IVF consultants, clinics, and referral doctors.

· Conduct regular outreach visits, CMEs, and awareness programs to increase patient referrals.

· Coordinate with internal OBG/IVF departments to understand service offerings and update marketing materials.

· Plan digital and community campaigns to generate qualified leads for fertility and maternity services.

· Track patient inquiries, conversions, and referral performance; share weekly MIS reports.

· Identify potential corporate, insurance, and community tie-ups for maternity and fertility packages.

· Handle patient counseling coordination and ensure seamless experience from inquiry to consultation.

· Monitor competitor activities, market trends, and develop strategies to improve service visibility.

· Collaborate with doctors and management to execute promotional events, workshops, and brand-building initiatives.

CORPORATE MARKETING ( IT, MANUFACTURING & PSU)

· Identify and develop corporate tie-ups with IT companies, manufacturing industries, and PSU organizations.

· Conduct corporate presentations, health talks, and medical camps to promote hospital services.

· Build and maintain strong relationships with HR, admin, and corporate decision-makers.

· Create customized healthcare packages and wellness programs based on corporate needs.

· Drive lead generation and conversions for OP, IP, master health checkups, and specialty services.

· Monitor competitor activities and update management with insights for strategic planning.

· Coordinate with internal clinical & support teams for smooth execution of corporate services.

· Track corporate billing, approvals, credit policies, and ensure timely payments.

· Prepare monthly MIS reports on corporate visits, leads, conversions, and revenue.

· Achieve corporate acquisition targets and contribute to overall business growth.

Qualification:

Any Degree/ Post Graduate

Relevant Experience in Hospital Background / Pharma Industry

Field Visits

Job Type: Full-time

Pay: ₹50,000.00 - ₹80,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Education:

- Diploma (Preferred)

Experience:

- total work: 1 year (Preferred)

Work Location: In person

📌 Business Development (Liver Transplant, Community, Oncology, OBG & IVF, DRT, Corporate) (Vadapalani)
🏢 SRI KAUVERY MEDICAL CARE (INDIA
📍 Vadapalani