Job Information

Date Opened

09/25/2025

Job Type

Full time

Industry

IT Services

Salary

280000

Work Experience

1-3 years

City

Jaipur

State/Province

Rajasthan

Country

India

Zip/Postal Code

302003

Job Description

Key Responsibilities

Search Engine Optimization (SEO)

- Conduct comprehensive technical SEO audits (crawlability, indexation, Core Web

Vitals, site speed) and work with developers to implement fixes.

- Perform in-depth keyword research to identify high-value opportunities for both on-

page and content strategies.

- Optimize website structure, metadata, headers, internal linking, and landing pages

for search visibility and conversions.

- Collaborate with content teams to create SEO-optimized blogs, case studies, and web

pages aligned with keyword strategies.

- Build authority and backlinks through ethical outreach, partnerships, and PR.

- Manage local SEO including Google My Business, citations, and reviews.

- Monitor SEO KPIs: rankings, impressions, CTR, traffic quality, and organic conversions.

Pay-Per-Click Advertising (PPC)

- Plan, execute, and manage paid campaigns across Google Ads, Bing, LinkedIn, and

Meta Ads.





- Conduct keyword and audience research to build effective campaigns for lead

generation.

- Write and test compelling ad copies; coordinate with designers for creatives

(banners, video ads, carousels).

- Implement and optimize bidding strategies (Manual, Enhanced CPC, Target

CPA/ROAS).

- Set up and manage remarketing campaigns and custom audience targeting.

- Monitor campaign performance: CTR, CPC, CPA, ROAS, and make data-driven

adjustments.

-
Ensure accurate tracking via Google Tag Manager, conversion pixels, and CRM

integration.

- Provide weekly/monthly performance reports with insights and recommendations.

Required Skills & Qualifications

- Proficiency in SEO tools: Google Analytics (GA4), Search Console, SEMrush/Ahrefs,

Screaming Frog.

- Proficiency in PPC tools: Google Ads Manager, Microsoft Ads, LinkedIn Ads Manager,

Meta Ads Manager.

- Robust understanding of UTM tracking, Google Tag Manager, and Data Studio/Looker

dashboards.

- Ability to analyze performance data and translate insights into actionable

recommendations.

- Excellent written and verbal communication skills for ad copy, reporting, and

stakeholder alignment.

📌 SEO+PPC (India)
🏢 Marktine Technology Solutions
📍 India