View Application

Location : Full-time, On-site, Mumbai Office

What the role is

We are looking for a content writer who can write in two distinct voices simultaneously — one that sounds like a knowledgeable friend talking directly to a woman about her health, and one that sounds like a credible health expert who has seen this work with real clients. Both voices must feel natural, not clinical.

You will write short-form video scripts, long-form educational content, product copy, social media captions etc.

What you will do

– Write scripts for short-form video content (Reels, YouTube Shorts, product demos, factory walkthroughs) in English and Hinglish

– Write long-form educational content on women's health, nutrition, and plant-based supplementation for the Earthful blog and website

– Write product page copy, packaging copy, and in-app descriptions that balance FSSAI compliance with consumer clarity

– Research health and wellness topics, ingredient science, and clinical evidence to write content that is accurate

– Maintain brand voice consistency across all touchpoints

Must have

– 2+ years of content writing experience, preferably in D2C, health, wellness, nutrition, or FMCG

– Demonstrable ability to write Hinglish content that sounds natural, not translated — submit a Hinglish script sample as part of your application

– Strong research ability

– Experience writing video scripts, not just static copy

– Understanding of short-form video content structures (hook, body, CTA)



and what makes viewers watch till the end

Good to have

– Prior experience writing for a health supplement, nutraceutical, or Ayurvedic brand

– Familiarity with FSSAI labelling and advertising regulations for food supplements

– Experience writing for expert-voice content (doctors, dietitians, health coaches)

– Basic understanding of women's health topics — PCOS, menopause, hormonal health, bone health, nutrition deficiencies

What this role is not

– This is not a social media management role — you are writing content, not scheduling or community managing

– This is not a translation role — Hinglish content must be originally written in that voice, not translated from English

– This is not a purely SEO-driven role — search rankings matter but the primary goal is human resonance

Be a part of Earthful’s Family!

About Earthful

Earthful is a VC-funded FMCG brand building India’s most trusted clean-label wellness products. We were recently featured on Shark Tank India and have raised a Pre-Series A round led by V3 Ventures and Fireside Ventures.

The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.

Earthful is a rapid-growing startup, offering high ownership and the opportunity to work closely with the founders. We are looking for a candidate who is passionate about scaling a startup!

📌 Script Writer (India)
🏢 Earthful
📍 India