JOB OVERVIEW:

We are looking for an ambitious, forward-thinking SEO & Generative Search Analyst with 2–3 years of hands-on experience to join our growing e-com digital marketing team. The digital search landscape is rapidly shifting beyond traditional search engines into AI-driven discovery platforms, and we need someone who can bridge the gap.

In this role, you will work closely with and assist our team in executing up-to-date search strategies across traditional SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-driven search strategies. You will play a key supporting role in running daily optimizations, tracking performance, and implementing cutting-edge visibility tactics for search engines and AI engines alike.

KEY RESPONSIBILITIES:

- Support the team in executing end-to-end search strategies across traditional Google search, AI search engines (Perplexity, ChatGPT Search, Gemini), and answer engines.
- Implement structured data, entity optimization, conversational keywords, and direct-answer content formats to boost rankings in AI overviews and featured snippets.
- Assist in optimizing meta tags, content structure, internal linking, and semantic/entity relevance for both web users and AI crawlers.
- Run regular site audits to assist seniors with crawlability, indexation, Core Web Vitals, schema markup, and XML sitemaps.
- Assist in link-building campaigns, digital PR,



and brand citation efforts relevant to traditional and AI-driven authority signals.
- Help track, analyze, and report on organic traffic, conversion rates, and rankings using tools like Google Analytics 4 (GA4), Google Search Console, SEMrush, and specialized AI tracking tools.
- Coordinate with content creators, developers, and design teams to ensure optimized assets are implemented smoothly.
- Stay on top of search engine algorithm updates, LLM retrieval trends, and emerging digital marketing technologies to keep our strategies ahead of the curve.

DESIRED EXPERIENCE & SKILLS:

- 2–3 years of hands-on experience in Search Engine Optimization (SEO).
- Solid understanding of emerging methodologies, including AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI content/search optimizations.
- Practical understanding of technical audits, Schema markup, Core Web Vitals, and semantic on-page optimizations.
- Hands-on experience with GA4, Google Search Console, SEMrush and exposure to AI tools (e.g., ChatGPT, Claude) for SEO workflows.
- Familiarity with modern link-building strategies, digital outreach, and brand mention monitoring.
- Ability to clearly report findings, track KPIs, and communicate progress effectively with internal teams.

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

- Health insurance

Work Location: In person

📌 SEO & Generative Search Analyst (India)
🏢 SBSOL Digital, Kochi, Kerala
📍 India