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PRODUCT STRATEGY

Accountable for meeting the product's financial targets:

Achieve gross and net revenue targets

Own the annual operating plan (AOP) for the designated regions

Own the financial outlook forecast for the designated regions and segments

Accountable to achieve the product revenue and P&L; objectives

Track market/industry trends and formulate new market strategies to achieve the overall business objectives

Create the 1-3 year product strategy & roadmap for internet services.

Sales enablement with product positioning documentation including presentations, SLA & pricing.

D rive programs to acquire new customers / logos.

Drive business cases for capital investment projects involving network expansion and other projects for designated regions and segments

PRODUCT DEVELOPMENT

Network expansion and management of the IP PoP network

Collaborate with the stakeholders to understand the bandwidth and traffic forecast

Work with Engineering teams to create the network build or augmentation or expansion plan basis bandwidth and traffic forecasts

Create business case for the same and track implementation

Lead discussions with various cross-functional stakeholders (CFT) to seek feedback on recent product introductions and service requirements, enhancement of existing products and features





Lead discussions with CFT to discuss service realisation and operationalization of product or service;

Prepare Market Requirement Document (MRD) to capture market need, forecast potential market demand for product/feature and business justification;

Create business case for the same and track implementation

Review status of new service introduction project and take corrective actions, wherever required.

PRODUCT LIFECYLE MANAGEMENT

Assess performance against AOP; formulate & execute strategy for the achievement of targets;

Provide regular outlook and MIS to management regarding product performance

Review pricing, cost models, service levels, promotions/discounts to ensure profitability and engage with cross-functional teams as required for necessary revisions;

Understand recurring customer pain points and work with CFT to resolve the same as part of service improvement / continuous improvement

SALES & MARKETING ENABLEMENT

Discuss go-to market plan and product positioning basis competition landscape analysis, customer requirement, product improvement areas and USPs with Sales and Marketing team and plan marketing campaigns such as special pricing, cross product bundling etc;

Define success metrics for campaigns, evaluate post campaign success and take corrective actions, wherever required;

Prepare of sales and marketing toolkit (with product information, brochure, presentations etc);

Validate solutions, evaluate operational aspects such as billing process and pricing in case of strategic deals;

REGULATORY COMPLIANCE

Ensure compliance with the prevailing regulatory framework

📌 Analyst - Hybrid Connectivity Services (India)
🏢 Tata Communications
📍 India