Job DescriptionRoles and Responsibilities:- Brand Strategy Positioning- Lead the long-term brand strategy, competitive positioning, and brand equity development.- Analyse industry, competition and market trends, and translate consumer insights into differentiated brand value propositions- Growth Scale Execution- Own the annual brand plan to drive scale through new product launches, and market expansion- Partner with sales, digital, and product teams to drive execution excellence and in-market results.- Integrated Marketing Campaigns- Plan and execute 360 brand campaigns across ATL, social, influencer, BTL, and retail- Track performance metrics (awareness, consideration, ROI, sales uplift) and iterate quickly.- Cross-functional collaboration- Work closely with performance marketing, content, media agencies, creative partners, and channel leads.- Align brand narratives across D2C, B2B, and offline retail.- Brand Marketing Budget and ROI Ownership- Manage brand budgets, to deliver ROI and business goals- Track KPIs including market share, brand equity scores, and profitability.Skills We are looking For:- 8-12 years of total marketing experience, with at least 5 years in core brand management roles.- Proven track record of scaling a brand beyond 100cr,



has worked in a digital first brand- Demonstrated ability to lead both brand thinking and business-driving execution.- Experience managing multi-channel campaigns and cross-functional project teams.- Strong grasp of consumer insights, data-driven decision-making, and brand storytelling.- Strategic thinking with hands-on execution chops.- Strong business acumen and commercial understanding.- Consumer Centricity - Having a creative and cutting-edge approach to content, always looking for revolutionary ways to connect with potential customers- Creative instinct with structured problem-solving ability.- Has managed a team before, and stakeholder management.- Excellent communication - verbal, visual, and written.- Analytical skills - ability to derive insights from market research, campaign data, and consumer behaviour- A keen eye for aesthetics and an uncompromising approach to quality- Knowledge of healthtech, wellness industry is a plus- Familiarity with the latest marketing trends and best practices- FMCG, D2C, consumer tech, or consumer healthcare.- MBA from Tier 1 institute / MICA (optional but preferred).Why join us- Market competitive salary with bi-annual increments- Great stock option policy with rights to exercise 10 years post exit- Well known for a collaborative culture with a top 10% rating on Glass door- Fastest-growing health tech company in India with marquee investors

📌 Brand Head (Bengaluru)
🏢 Orchard Healthcare
📍 Bengaluru