Job DescriptionAbout the Role:- As a Content Lead, you will develop and execute a content strategy that enhances our brand visibility, engages our audience, and drives business goals.- You will oversee content creation, distribution, and performance, ensuring consistency in messaging across all channels.- You will work closely with marketing, product, and design teams to craft compelling narratives that educate, inform, and inspire actionRoles and Responsibilities:Content Strategy & Planning- Develop a comprehensive content strategy aligned with marketing and business goals.- Conduct content audits & competitor analysis to identify gaps and opportunities.- Create and manage a content calendar for blogs, social media, email, and other- digital channels.Content Creation & Oversight- Lead the creation of high-quality, engaging, and SEO-optimized content.- Work with writers, designers, and videographers to produce compelling brand narratives.- Ensure all content is accurate, brand-aligned, and resonates with our audience.- Edit and proofread content to maintain consistency and quality.Content Distribution & Promotion- Identify the best distribution channels (blogs, social media, email, paid media,



etc.).- Work with the social media and SEO teams to amplify reach and engagement.- Leverage data-driven insights to re ne content promotion strategies.Performance Tracking & Optimization- Monitor content performance metrics (traffic, engagement, conversions).- Use analytics to optimize content for better reach and impact.- Prepare reports and share insights with stakeholders to re ne the content approach.Brand Voice & Leadership- Maintain a consistent brand voice, style, and messaging across all content.- Stay updated with industry trends & best practices in content marketing.- Lead and mentor a team of content creators.Skills we are looking for:- Experience: 5 - 8 years in content marketing or a related eld.- Expertise: Strong understanding of content strategy and SEO.- Storytelling: Exceptional writing, editing, and content development skills.- Analytical Thinking: Ability to track performance metrics and optimize content.- Collaboration: Works well with marketing, design, and product teams.- Experience in healthcare or wellness is a plus but not mandatory.Compensation and Perks:- Competitive Salary- We provide Biannual-based increments based on company performance.- We offer comprehensive medical insurance worth 5 lakhs for both our employees and their dependents.- Our company culture is considered one of the best in the industry. Youll get to- work with smart, inclusive, meritocratic team & leaders.- Our People NPS is > 90% and Glassdoor ratingis also in the top 10% of companies.

📌 Content Lead (Bengaluru)
🏢 Orchard Healthcare
📍 Bengaluru