We are looking for a results-driven Digital Marketing Executive with 2–3 years of experience to plan and execute digital marketing strategies across SEO, paid ads, and lead generation. The ideal candidate has hands-on experience in B2B and Healthcare marketing, with a strong understanding of inbound and outbound lead generation for both Indian and US markets.
Key Responsibilities
- Plan and execute On-Page and Off-Page SEO strategies to improve organic visibility
- Manage and optimize paid campaigns across Meta, Google Ads, and LinkedIn Ads
- Develop and implement Go-To-Market (GTM) plans for new products/services
- Drive inbound and outbound lead generation strategies, particularly for B2B and Healthcare segments
- Conduct keyword research and competitor analysis using SEMrush and Ahrefs
- Monitor campaign performance and prepare regular reports with actionable insights
- Stay updated on the latest digital marketing trends, especially in the US and Indian markets
- Support additional marketing activities such as email campaigns,
social media, and content as needed
Required Skills & Experience
- 2–3 years of proven experience in Digital Marketing
- Solid knowledge of SEO (On-Page & Off-Page)
- Hands-on experience with Meta Ads, Google Ads, and LinkedIn Ads
- Experience in B2B and Healthcare Industry
- Proven track record in Lead Generation (Inbound & Outbound)
- Experience creating and executing GTM plans
- Proficiency in SEMrush and Ahrefs
- Basic design skills using Canva
- Strong creativity and analytical thinking
- Excellent communication skills, especially for US market interactions
Good to Have (Optional)
- Email Marketing campaign experience
- Social Media Marketing (SMM) experience
- Content Writing skills (blogs, ad copy, social posts)
- Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp)
- Knowledge of CRM tools (e.g., Zoho, Salesforce)
- Basic understanding of analytics tools (Google Analytics, GA4)
- Prior experience working with US-based clients or teams
- Understanding of conversion rate optimization (CRO)
- Video editing basics for short-form content (Reels/Shorts)