JOB DESCRIPTION

SEO Specialist

Role Overview

Regent Group is seeking a highly skilled and hands-on SEO Specialist to manage organic search performance across multiple Regent Group brands in Dubai and India. Reporting to the Marketing Manager, the SEO Specialist will be responsible for developing and executing SEO activity across technical SEO, on-page optimisation, keyword research, content planning, link building and performance reporting.

This is a delivery-focused role. The successful candidate must be able to identify SEO opportunities, implement improvements, work closely with the web developer and content team, and take ownership of measurable organic growth. The individual must be analytical, detail-oriented and comfortable managing several websites and priorities simultaneously.

Key Responsibilities

SEO Strategy and Execution

Develop and implement SEO plans aligned with the objectives of each brand.

Conduct keyword research, search-intent analysis, competitor analysis and content-gap assessments.

Build keyword strategies for programmes, services, locations, campaigns and priority audience segments.

Translate SEO recommendations into clear actions, deadlines and measurable targets.

Manage SEO activity across multiple websites, brands and geographical markets.

Stay informed about search-engine updates and adapt strategies accordingly.

Technical SEO

Conduct regular technical SEO audits using tools such as Semrush, Screaming Frog, Google Search Console and PageSpeed Insights.

Identify and help resolve issues relating to crawling, indexing, redirects, canonicals, XML sitemaps, robots.txt, structured data and duplicate content.

Work closely with the web developer to implement technical recommendations.

Monitor website speed, Core Web Vitals,



mobile usability and overall site performance.

Review website migrations, redesigns and new-page launches to protect organic visibility.

Test implemented changes and ensure technical issues are fully resolved.

On-Page SEO

Optimise page titles, meta descriptions, headings, URLs, internal links, image attributes and on-page content.

Create detailed SEO briefs for new website pages, landing pages and blog content.

Review existing content and identify opportunities to improve rankings, engagement and conversions.

Ensure pages are optimised for relevant keywords without compromising readability or brand quality.

Develop and maintain effective internal-linking structures across websites.

Support local and international SEO requirements where relevant.

Content and Collaboration

Work closely with the Marketing Manager to develop SEO-led content strategies.

Collaborate with content, social media, design and web development colleagues to deliver SEO projects.

Identify content topics based on search demand, audience questions, competitor performance and business priorities.

Review and optimise content before publication.

Ensure content is accurate, helpful, original and aligned with the search intent of the target audience.

Monitor content performance and recommend updates, consolidation or removal where required.

Off-Page SEO and Authority Building

Identify relevant link-building, digital PR and partnership opportunities.





Monitor website authority and backlink profiles.

Identify and report potentially harmful or irrelevant backlinks.

Work with internal teams to develop authoritative and link-worthy content.

Track competitor backlink activity and identify realistic opportunities for Regent Group brands.

Analytics and Reporting

Monitor organic traffic, rankings, impressions, clicks, engagement, conversions and lead quality.

Use GA4, Google Search Console, Semrush and other tools to evaluate SEO performance.

Produce regular reports for the Marketing Manager, clearly explaining results, challenges and recommended actions.

Track SEO performance through to leads and conversions wherever possible.

Maintain accurate reporting dashboards for multiple brands and websites.

Use performance data to continuously improve SEO activity.

Required Experience and Skills

At least 2–4 years of hands-on SEO experience, preferably across multiple websites or brands.

Strong knowledge of technical, on-page, off-page and content SEO.

Proven experience improving organic visibility, traffic and conversions.

Proficiency in Google Search Console, GA4, Semrush, Screaming Frog and keyword-research tools.

Good working knowledge of WordPress and website content-management systems.

Understanding of HTML, CSS and website-development principles relevant to SEO.

Experience working directly with web developers to resolve technical issues.

Strong keyword research, content briefing and competitor-analysis skills.

Understanding of international and local SEO would be advantageous.

Strong analytical, organisational and problem-solving skills.

Excellent attention to detail and ability to manage multiple priorities

📌 SEO Specialist (Mumbai)
🏢 Regent India
📍 Mumbai