06 Aug
|
Recognized
|
Hyderabad
06 Aug
Recognized
Hyderabad
JOB SUMMARY
The Trade Marketing Manager is responsible for driving business performance across Pan India by developing and executing targeted trade marketing strategies and activations. This role plays a pivotal part in achieving company -wide growth objectives by optimizing channel strategies, enhancing market presence, and maximizing ROI through data -driven planning and execution. The incumbent will lead the development and implementation of annual trade marketing plans, manage budgets, and ensure compliance with GMP and ISO standards. By fostering strong relationships with distributors, decision -makers, and internal stakeholders, the role ensures alignment with sales, marketing, and operational goals. The position is critical in identifying growth opportunities, expanding into current territories, and sustaining market leadership through continuous market analysis, customer satisfaction monitoring, and performance tracking.
RESPONSIBILITIES
- Develop and implement region -specific Trade Marketing Strategies to achieve business objectives across all product categories.
- Plan and execute key initiatives to strengthen distribution channels and improve market penetration.
- Segment customer base and collaborate with P&L; teams to optimize channel performance and maximize return on investment.
- Build and maintain strategic relationships with distributors, venue partners, and senior executives.
- Lead the development, execution, and monitoring of trade marketing programs aligned with annual marketing priorities.
- Manage the Trade Marketing budget, ensuring cost control and financial discipline across all initiatives.
- Deliver high -impact in -store planning, execution,
and tracking to support campaign success.
- Drive top -line and bottom -line growth, achieve sales targets, and ensure compliance with company policies and standards.
- Support the creation of regional business plans and Go -To -Market (GTM) strategies in coordination with NSH.
- Monitor customer satisfaction and service delivery to ensure client delight and retention.
- Conduct industry trend analysis, market share tracking, and competitive SWOT analysis to inform commercial strategies.
- Review monthly financial metrics and business drivers, reporting insights to top management.
- Lead market expansion into new territories while deepening presence in existing markets.