The Manager – E -commerce & Marketplace is responsible for leading and optimizing the brand’s direct -to -consumer (D2C) online presence across key marketplace platforms (Amazon, Flipkart, Ajio, Myntra, etc.) and the brand’s own D2C website. This role plays a critical part in driving online revenue growth by ensuring seamless operations, high -performing product listings, and data -driven decision -making. The ideal candidate will combine strategic insight with hands -on execution to enhance customer experience, improve platform performance, and align cross -functional teams toward shared business goals. Reporting to the D2C Online Head, this position is central to the brand’s digital growth and operational excellence in the competitive kids’ wear e -commerce space.
Responsibilities:
- Oversee end -to -end operations across the brand’s D2C website and major marketplace platforms, ensuring compliance, consistency, and performance.
- Manage and optimize product listings for accuracy, completeness, SEO effectiveness, and adherence to platform -specific guidelines.
- Collaborate with marketplace managers to leverage visibility tools, promotions, and growth initiatives.
- Lead catalog management, including product uploads, pricing updates, SEO -optimized descriptions, and accurate size charts.
- Partner with content and design teams to develop high -impact visuals, banners, A+ content, and branded landing pages.
- Monitor order flow, cancellations, returns, RTOs, and customer complaints; ensure timely resolution and service quality.
- Coordinate with warehouse and dispatch teams to ensure on -time fulfillment and delivery performance.
- Maintain optimal inventory levels across channels to prevent stockouts and overstock situations.
- Track and analyze daily, weekly, and monthly sales, traffic, conversion rates, bestsellers, and platform scorecards.
- Drive improvements in platform ratings, customer reviews, and overall customer experience metrics.
- Develop and execute revenue targets, pricing strategies, discount structures, and marketing spend allocations.
Requirements
- Bachelor’s degree in Business, Marketing, E -commerce, or a related field.
- 7+ years of proven experience in e -commerce operations, preferably in the FMCG, retail, or kids’ wear segment.
- In -depth knowledge of major marketplace platforms (Amazon, Flipkart, Ajio, Myntra) and their operational requirements.
- Strong expertise in product listing optimization, SEO, and catalog management.
- Experience in managing multi -channel inventory, order fulfillment, and return processes.
- Proficiency in sales and performance analytics, with the ability to interpret data and drive insights.
- Demonstrated success in planning and executing promotional campaigns and revenue growth initiatives.
- Excellent communication, coordination, and stakeholder management skills across cross -functional teams.
- Ability to work independently, manage multiple priorities, and meet tight deadlines in a fast -paced setting.
- Familiarity with tools like Google Analytics, Excel (advanced), and e -commerce management platforms is essential.
Communication Touchpoints:
- Internal: D2C Online Head, Merchandising, Warehouse/Dispatch, Operations, Finance, Customer Care, Marketing, Tech Team