06 Aug
|
Important Group
|
Thane
06 Aug
Important Group
Thane
Digital Marketing Manager – Performance Marketing & Lead Generation
Job Location: Thane, West Mumbai
Mon -Sat | Growing Start -up firm
Role Overview
We are looking for a results -driven Digital Marketing Manager to lead paid advertising and B2B lead generation initiatives. The role focuses on driving high -quality MQLs, optimizing CPL/CPA, and maximizing ROAS through data -driven campaigns.
Key Responsibilities
- Plan and execute paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, Display, and YouTube.
- Manage advertising budgets and optimize performance to achieve lead generation targets.
- Coordinate with creative and media agencies to ensure timely delivery of campaign assets.
- Drive lead funnel optimization through landing page, form, and conversion rate improvements.
- Ensure seamless integration between marketing platforms and CRM systems.
- Track and analyze KPIs such as CPL, CPA, CTR, ROAS, and conversion rates.
- Generate actionable insights, forecasts, and performance reports to improve campaign effectiveness.
Requirements
- 3–5 years of experience in Performance Marketing with a robust focus on B2B lead generation.
- Hands -on expertise in Google Ads and LinkedIn Ads.
- Experience managing external agencies and marketing vendors.
- Strong knowledge of GA4, Google Tag Manager, and marketing analytics.
- Experience in B2B, SaaS, subscription -based, or high -value sales -cycle businesses is preferred.
- Strong analytical, communication, and project management skills.