Designation ASSISTANT GENERAL MANAGER Location India UTTAR PRADESH Noida Group DS Group Entity Dharampal Satyapal Limited SBU CORPORATE Department CORPORATE MARKETING Function CORPORATE MARKETING 1 Strategic Overview Governance Act as a central supervisory authority for all hospitality marketing initiatives across properties Review annual marketing plans budgets campaign calendars and brand collaterals shared by respective property teams or marketing agencies 2 Performance Monitoring Analytics Monitor KPIs such as occupancy trends and digital performance metrics traffic conversion RoAS Conduct regular marketing audits benchmark performance and recommend course corrections or strategic shifts where needed Present performance insights and recommendations to senior leadership 3 Brand Consistency Ensure consistent brand image across all guest-facing and digital touchpoints in sync with brand philosophy Guide the development and use of corporate brand assets and content ensuring quality and alignment with premium positioning 4 Advisory to Property Marketing Teams Serve as an internal consultant to property-level marketing leads or agency partners offering strategic direction and marketing best practices Help teams leverage the right mix of traditional and digital tools to achieve visibility and commercial success 5 Online Reputation Review Management - Supervision Montor review reputation performance of all properties across platforms like TripAdvisor Google Reviews Booking com MakeMyTrip etc Guide property marketing teams to ensure timely responses sentiment tracking guest feedback loops and service recovery communication Benchmark review scores across competitors and provide strategic input to enhance ratings and guest perceptions Monitor Social Listening Reports and escalate issues or patterns that may impact brand equity 6 Innovation Market Intelligence Stay updated on trends in hospitality marketing guest behavior luxury travel and digital disruption Recommend creative ideas and pilot initiatives for group-wide marketing excellence 7 Hands on understanding of Hospitality marketing Understanding of SEO Social Media management Understanding of mystry audit online reputation management review management Understanding of Performance marketing on travel agreegator platforms and overall performance management