This role is for one of our clients Industry Staffing and Recruiting Seniority level Associate level Min Experience 0 years Location Mumbai JobType full-time We are looking for a Digital Content Social Media Specialist with 2-4 years of strong experience in digital marketing social platforms and content-driven brand growth In this role you will take ownership of developing high-impact content managing multi-channel social presence and executing integrated marketing initiatives that elevate brand visibility and engagement You ll collaborate closely with design marketing and sales teams to deliver campaigns that drive measurable outcomes Key ResponsibilitiesContent Development Storytelling Ideate write and edit compelling long- and short-form content for blogs website pages email campaigns case studies and marketing collateral Work with designers to produce visually engaging digital assets including videos infographics reels and campaign creatives Create content aligned with brand positioning audience insights and campaign objectives Social Media Ownership Manage and grow brand presence across LinkedIn Instagram Facebook YouTube and emerging platforms Plan and schedule content calendars develop platform-specific content and monitor real-time performance Engage with audiences respond to comments messages and foster active community interactions Integrated Campaign Execution Support end-to-end execution of 360 marketing campaigns encompassing digital channels influencer partnerships events and email marketing Work cross-functionally with internal stakeholders and external vendors to ensure timely and effective delivery Contribute ideas for demand-generation and brand-building activities across touchpoints Research Insights Conduct market and competitor research to identify trends engagement patterns and audience needs Apply insights to optimize content performance and inform campaign planning Analytics Reporting Track KPIs across content and social channels analyze performance data and present actionable insights for continuous improvement Leverage analytics tools to measure reach engagement conversions and sentiment Brand Management Ensure consistency in brand message tone and visual identity across communications Assist in developing narrative frameworks and content guidelines for brand storytelling What You Bring Bachelor s degree in Marketing Media Communications Journalism or a related discipline 2-4 years of experience in digital marketing content development or social media management Strong writing and storytelling skills with a portfolio of published or publicly visible work Hands-on experience with social tools scheduling platforms and analytics dashboards Creative thinking problem-solving ability and comfort working in a rapid-paced environment Ability to independently manage deadlines and collaborate fluidly with multidisciplinary teams Core SkillsContent Strategy Social Media Management Content Writing Digital Campaigns Community Engagement Analytics Brand Communication We may use artificial intelligence AI tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses These tools assist our recruitment team but do not replace human judgment Final hiring decisions are ultimately made by humans If you would like more information about how your data is processed please contact us

📌 Digital Content & Social Media Specialist (Maharashtra)
🏢 Weekday`
📍 Maharashtra