Job Req ID 47692 Location Mumbai IN Function Marketing Digital About Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership It is India s leading telecom service provider The Company provides pan India Voice and Data services across 2G 3G and 4G platform With the large spectrum portfolio to support the growing demand for data and voice the company is committed to deliver delightful customer experiences and contribute towards creating a truly Digital India by enabling millions of citizens to connect and build a better tomorrow The Company is developing infrastructure to introduce newer and smarter technologies making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence The Company is listed on National Stock Exchange NSE and Bombay Stock Exchange BSE in India We re proud to be an equal opportunity employer At VIL we know that diversity makes us stronger We are committed to a collaborative inclusive setting that encourages authenticity and fosters a sense of belonging We strive for everyone to feel valued connected and empowered to reach their potential and contribute their best VIL s goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion Boldness Trust Speed and Digital Consequently our recruiting efforts are directed towards attracting and retaining best and brightest talents Our endeavour is to be First Choice for prospective employees VIL ensures equal employment opportunity without discrimination or harassment based on race colour religion creed age sex sex stereotype gender gender identity or expression sexual orientation national origin citizenship disability marital and civil partnership union status pregnancy veteran or military service status genetic information or any other characteristic protected by law VIL is an equal opportunity employer committed to diversifying its workforce Role Campaign Execution Lead - Corporate Consumer Marketing Job Level Designation M2 AGM Function Department Consumer Marketing Location Corporate Office - Mumbai Job Purpose Increase Postpaid consumer business revenue through error free CVM campaign execution for Revenue and Retention Tracking campaigns identify opportunities to improve campaign efficiency Coordinate with CVM capability team to develop new capabilities for postpaid Key Result Areas Accountabilities Campaign Operations Ensure end to end error free campaign execution in a time bound manner Using all communication mediums optimally SMS Whatsapp EDM RCS tracking capacity utilization planning expansion Work along with big data team on upgrade propensity model to drive upgrade and cross sell Manage OBCC calling - Liaison with circle postpaid leads and CS team to drive productivity Campaign analysis Analyze response of campaigns across channels - OBCC SMS Whatsapp EDM RCS and Vi app and publish result on periodic basis Benchmarking across circles on medium verbiage Prepare weekly dashboard and review deck Business development Processes Compliance Developing automated work processes to achieve high level of efficiency and accuracy Managing scripts calendar frequency and other aspects of communication Core Competencies Knowledge Experience Graduates MBA with 5-7 years of experience handling CVM campaign execution using Pelatro or other platforms Good command over BI and Data analytics Good communication skills analytical mindset Must have technical professional qualifications Graduate MBA Vodafone Idea Limited formerly Idea Cellular Limited An Aditya Birla Group Vodafone partnership