The Digital Marketing Executive with 3 to 5 years experience should be responsible for implementing optimizing and managing digital marketing campaigns across multiple platforms to drive brand awareness lead generation customer engagement and online conversions The role involves hands-on execution of SEO SEM social media content marketing analytics and performance optimization while ensuring alignment with the company s digital strategy 2 Key Responsibilities A Performance Marketing SEM Paid Campaigns Plan execute and optimize paid campaigns on Google Ads Search Display YouTube Shopping Meta Ads Facebook Instagram LinkedIn Ads Twitter Ads and other platforms as relevant Manage campaign budgets bids audience targeting A B testing and conversion optimization Track CPL CPA ROAS CTR Conversion Rate and other performance metrics Create landing pages using tools like WordPress Unbounce HubSpot Elementor B Social Media Marketing Develop schedule and manage content across social platforms Facebook Instagram LinkedIn Twitter X YouTube Pinterest Run paid and organic campaigns focused on engagement and lead generation Monitor trends competitors and platform algorithm changes Engage with audiences and manage community interactions C SEO Search Engine Optimization Perform on-page and off-page SEO activities Keyword research Meta tags content optimization Technical SEO audits Backlink building outreach Improve search rankings and organic traffic Work with developers content teams to implement SEO recommendations D Website Management Content Updates Manage website content updates using CMS WordPress Wix Joomla etc Improve site UX UI speed and mobile responsiveness Ensure SEO-friendly structure and content Coordinate with designers content writers and web developers E Content Creation Strategy Develop digital content including Blogs social media posts infographics Email campaigns and newsletters Website content product pages Work with creative teams for high-quality creatives videos and reels Ensure content aligns with brand guidelines and SEO best practices F Email Marketing Automation Execute email campaigns using tools like Mailchimp HubSpot Zoho SendGrid Create subscriber lists workflows and nurturing sequences Track open rates click-through rates and conversions G Analytics Reporting Optimization Track performance using Google Analytics 4 GA4 Google Tag Manager Search Console Ad Manager dashboards Prepare weekly monthly performance reports Analyze user behavior funnel drop-offs and campaign ROI Recommend data-driven improvements H Brand Reputation Management Manage online reputation through reviews Google Reviews JustDial social platforms Respond to customer inquiries comments on digital platforms Maintain consistent digital brand identity I Coordination Collaboration Work with internal teams Sales for lead quality tracking Design for creatives Development for website updates Coordinate with digital agencies when required 3 Required Qualifications Education Any Bachelor s degree in Marketing Mass Communication Business Digital Media or related field Certifications in Digital Marketing Google HubSpot Meta Blueprint SEMrush etc preferred Experience 3-5 years of hands-on experience in digital marketing within India Proven experience managing digital campaigns with measurable results Strong portfolio showing prior digital work campaigns ads SEO results 4 Skills Competencies Technical Skills Strong command of Google Ads Meta Ads SEO tools Ahrefs SEMrush Moz Screaming Frog Google Analytics 4 GA4 Google Tag Manager WordPress CMS Social media management tools Hootsuite Buffer Zoho Social Knowledge of basic HTML CSS for website updates preferred Experience with Canva Adobe Photoshop Premiere Pro is a plus Soft Skills Strong analytical and problem-solving skills Creativity and ability to think visually Excellent communication skills English regional language Time management and ability to meet deadlines Teamwork and cross-functional collaboration 5 Key Performance Indicators KPIs Lead generation quality quantity CPL MQLs SQLs Website traffic growth organic paid Google and social ad performance CTR conversions ROAS Social media engagement and follower growth SEO ranking improvements and organic conversions Email campaign performance open rate CTR conversions ROI on digital marketing spend 6 Career Growth Path With strong performance the candidate can grow into Senior Digital Marketing Executive Digital Marketing Manager Performance Marketing Specialist SEO SEM Specialist Digital Strategy Lead Job Types Full time Permanent Pay 35 000 00 - 40 000 00 per month Benefits Paid sick time Paid time off Provident Fund Work Location In person

📌 Executive - Digital Marketing (Karnataka)
🏢 Arunoday Life Spaces
📍 Karnataka