- Senior Marketing Manager Marketing Lead Location On-site - Noida Department MarketingReports To COOAbout EDMO EDMO is an AI-powered admissions and enrollment automation platform built natively on Salesforce Slate We work with universities across the U S and globally to simplify student recruitment automate document processing and improve yield outcomes Trusted by institutions like National University WGU and NYU EDMO enables enrollment teams to do more with less while enhancing the student experience Role Overview We are looking for a strategic hands-on Senior Marketing Manager or Marketing Lead to spearhead EDMO s end-to-end marketing function You will be responsible for building and executing our marketing strategy across content digital events and demand generation while shaping EDMO s brand in the global EdTech ecosystem This role is ideal for a data-driven marketer who thrives in fast-paced startup environments loves storytelling and can balance both strategic vision and execution Key Responsibilities Strategy Leadership Develop and execute EDMO s integrated marketing strategy aligned with sales and business objectives Own positioning messaging and brand strategy for EDMO across higher ed and AI EdTech markets Manage internal marketing team and partners Content Thought Leadership Drive content creation blogs case studies podcasts newsletters whitepapers videos Build EDMO s voice in the market through SEO-rich storytelling LinkedIn thought leadership and PR Collaborate with leadership on event collateral RFP decks one-pagers brochures campaign assets Demand Generation Campaigns Plan and run multi-channel campaigns email paid ads LinkedIn webinars events Manage marketing automation lead nurturing and analytics to improve pipeline velocity Partner with Sales for ABM campaigns targeting CIOs CTOs and enrollment leaders Events Partnerships Manage EDMO s presence at major conferences EDUCAUSE AACRAO ASU GSV NAFSA Dreamforce SLATE Summit Organize executive events breakfasts fireside chats roundtables with higher ed leaders Build PR opportunities through partnerships with Salesforce Google and industry media Analytics Optimization Track KPIs lead gen MQLs CAC ROI and deliver data-backed insights Continuously test optimize and scale campaigns for higher impact Requirements 6 years of experience in B2B SaaS marketing preferably in EdTech AI or CRM-based products Proven track record of demand generation content marketing and brand building Strong experience with marketing automation tools Salesforce Pardot etc Excellent storytelling copywriting and communication skills Event marketing experience with higher education or SaaS leadership events is a strong plus Ability to work cross-functionally with Sales Partnerships and Product teams Strong analytical skills with ability to interpret metrics and optimize strategy Self-starter with entrepreneurial drive and ability to thrive in a scaling startup environment Ability to use AI to solve day to day chores What We Offer Competitive salary performance-based incentives Opportunity to build the marketing function for a fast-growing AI EdTech platform Direct exposure to global university clients and education leaders A cooperative innovative team culture with room to grow into a Director role Work at the intersection of AI higher education and digital transformation