1 Generative Search Strategy Development Analyze how content is represented in generative search engine results Develop and implement strategies to improve visibility in AI-generated summaries Stay updated on algorithm changes in AI Overviews SGE Search Generative Experience and similar technologies 2 Content Optimization for AI Engines Optimize webpages blogs FAQs and product descriptions for LLM-readability Integrate structured data schema markup to improve interpretability by generative systems Use natural language patterns that are more likely to be quoted or cited in AI-generated answers 3 Prompt Engineering Reverse Analysis Analyze LLM outputs to understand how prompts generate results Craft hypothetical prompts that would trigger company content to appear in AI engines Test and refine prompts to help improve internal AI visibility 4 Content Creation Collaboration Work with writers and SEO teams to produce content tailored for both traditional search and generative AI Ensure brand voice and messaging are maintained across AI-generated summaries Create and manage guidelines for AI-optimized content briefs 5 Performance Tracking and Analytics Monitor traffic and visibility from generative search results Use tools like GSC Google Search Console Bing Webmaster Tools and custom scripts to identify trends Report on GEO performance KPIs like visibility in AI summaries answer inclusion rates and impression share in generative outputs 6 Competitor and SERP Intelligence Analyze competitors content presence in generative SERPs Identify content gaps and opportunities to outrank or co-appear with competitors in AI answers 7 AI Tool Integration and Automation Utilize AI tools like ChatGPT Jasper Surfer AI Clearscope to enhance content ideation and creation Experiment with automation to scale testing of different content variations and prompts 8 Cross-functional Enablement Educate internal teams on GEO best practices Coordinate with design product and marketing teams to align content objectives with brand strategy Contribute to webinars training and documentation around generative SEO Required Skills and Competencies Deep understanding of SEO technical content Familiarity with LLM behavior and prompt engineering Analytical mindset with experience using SEO and web analytics tools Solid communication and content strategy skills Understanding of how structured data NLP and AI outputs work APPLY NOW btwgroup co careers Job Type Full-time Pay 18 500 00 - 21 500 00 per month Work Location In person