Marketing Manager Jewellery Industry Key Responsibilities Strategic Planning Brand Promotion Develop and implement comprehensive annual and quarterly marketing plans aligned with business growth objectives Lead all initiatives focused on elevating brand visibility perceived value and market positioning within the luxury segment Monitor market trends competitor activity and consumer behavior to identify new opportunities and challenges ATL BTL Activities Management Above The Line ATL Oversee and manage large-scale media campaigns including print radio and digital advertising ensuring consistent brand messaging across all channels Below The Line BTL Conceptualize and execute direct marketing activities promotional events in-store activations and customer loyalty programs to drive foot traffic and direct sales Digital Marketing Social Media Handling Manage the brand s complete Social Media Handling strategy across platforms e g Instagram Facebook Pinterest focusing on content creation audience engagement and community management Drive digital performance campaigns including SEO SEM email marketing and influencer collaborations to generate leads and online sales Budget Management Reporting Manage the marketing budget effectively ensuring optimal allocation of resources across different activities ATL BTL Digital Analyze campaign performance data generate comprehensive reports on key metrics ROI engagement reach and use insights to refine future strategies Job Type Full time Pay 30 000 00 - 50 000 00 per month