Job Title Others Say Content Executive - TRESemme Work Location Mumbai HQ Function BU Beauty Wellbeing Marketing BUSINESS CONTEXT TRESemme was founded on the belief that every woman should be able to look and feel her best every day not just on salon days Our origin allows us to bring salon-level expertise to women in the comfort of their homes every day It is an exciting time to work on the brand where we are transforming the portfolio elevating our core while entering Masstige formats of the future This role will handle all social digital campaigns for TRESemme as well as all high-impact activations for the brand ROLE REQUIREMENTS Responsible for leading all social first demand generation Organic content creation an always-on social strategy End-to-end responsibility of leading Others Say - Ideation Execution Performance Management culminating in higher social mentions searches for TRESemme Work closely with multiple agencies to unlock new IF niches platforms to eventually improve campaign effectiveness reach Responsible for leading high-impact collaborations including but not limited to LFW and other on-ground digital content properties KEY SKILLS 2 years of experience in marketing marketing activation media creative agency Prior experience with social-first DG content or influencer marketing Capacity for insight analytics performance management Passion for beauty and beauty trends and an intuition for consumer-first thinking High commitment to working on multiple projects learning fast taking action quickly Experience in leading cross-functional teams to deliver projects Core aspects underpinning all skills Owner s Mindset Consumer Brand Centricity Solid Interpersonal Skills Analytical Thinking Rigour Creativity Passion for Beauty