Role Overview We are seeking a Media Buying Manager who can plan execute and optimise paid media campaigns across digital platforms The ideal candidate should have extensive experience in managing paid campaigns across Meta Google Ads YouTube and programmatic channels with a deep understanding of the unique compliance and sensitivity requirements of healthcare advertising You ll play a key role in maximising client ROI through strategic media planning smart targeting and budget optimisation Key Responsibilities Campaign Planning Strategy Develop end-to-end paid media strategies tailored to each client s goals target audience and service lines Create media plans that include platform mix targeting bidding strategies ad formats and KPIs Conduct audience research keyword planning and competitor benchmarking Platform Execution Launch manage and optimise campaigns across platforms like Google Search Display Meta Facebook Instagram YouTube LinkedIn Ads for B2B healthcare clients Programmatic platforms if applicable Implement tracking pixels conversion goals and UTM parameters in coordination with the tech team Performance Monitoring Optimisation Monitor daily campaign performance including CPL CPA CTR ROAS and engagement metrics Execute A B tests on creatives copy and targeting parameters to improve efficiency Adjust bids budgets and audience segments based on real-time data Compliance Accuracy Ensure all campaigns adhere to healthcare advertising regulations Google Healthcare Ads policy Meta Health-related ad rules MCI guidelines etc Work closely with the client servicing and compliance teams to ensure ad messaging is accurate and pre-approved where required Reporting Insights Deliver performance reports with clear insights learnings and next steps Communicate media performance to internal teams and clients in a easy strategic and actionable format Maintain campaign documentation benchmarks and media spend reports Qualifications Bachelor s degree or Certifications in marketing advertising digital media or related field 2-4 years of hands-on experience in digital media buying and campaign management Proficiency with Google Ads Meta Business Manager LinkedIn Ads and analytics dashboards Strong analytical skills and ability to interpret complex data into clear insights Understanding of performance marketing metrics CPL CAC ROAS etc Prior experience in healthcare or the regulated industry is a major plus Preferred Skills Google Ads and Meta Blueprint Certifications Experience with tools like Google Tag Manager GA4 SEMrush or SimilarWeb Familiarity with HIPAA MCI or other healthcare compliance standards in advertising Experience using project management platforms like ClickUp Trello or Asana Location - Gokulpeth Nagpur Job Types Full-time Permanent Pay 28 000 00 - 30 000 00 per month Application Question s Do you have experience in paid managing paid campaigns across Meta Google Ads YouTube Work Location In person

📌 Digital Marketer (Maharashtra)
🏢 ADEO DISTINCTIONS & DIMENSIONS
📍 Maharashtra