About the Role We are hiring a Senior Digital Marketing Specialist who excels in performance marketing social media strategy SEO creative storytelling and eCommerce marketing across Shopify WooCommerce and other D2C platforms This role requires a strategic thinker with hands-on ability to plan execute and scale campaigns across Google Meta TikTok Snapchat and other major advertising networks Key Responsibilities 1 SEO Content Optimization Conduct keyword research and implement on-page off-page SEO Build SEO-driven content strategies and optimise website blogs for ranking Improve organic reach and keyword positions using tools like SEMrush Ahrefs GA4 2 Performance Marketing Full-Funnel Google Ads Run and optimise Search Display Shopping YouTube campaigns Improve ROAS reduce CAC and scale conversions Meta Facebook Instagram Ads Plan and execute campaigns for lead generation sales and retargeting A B test creatives copy and audience segments TikTok Ads Create short-form video campaigns for awareness traffic and conversions Manage creators content and optimise for native engagement Snapchat Ads Set up and optimise Snapchat ad campaigns for branding and conversions Analyse Pixel SDK data to improve results Other Ad Platforms if required Pinterest Ads LinkedIn Ads X Ads Influencer-driven paid promotions 3 E-Commerce D2C Marketing Shopify WooCommerce Run full-funnel eCommerce marketing for Shopify WooCommerce stores Set up and optimise conversion tracking pixels UTMs and events Improve product pages funnels cart conversions upsell cross-sell strategies Manage email SMS automation through Klaviyo Mailchimp HubSpot etc Plan seasonal sale strategies offers and remarketing funnels 4 Social Media Strategy Creative Planning Create monthly social media calendars with engaging content reels and stories Develop brand storytelling strategies to increase engagement and brand recall Work with designers editors to produce high-quality creatives static video Manage community engagement comments DM responses and audience growth 5 Analytics Reporting Growth Track KPIs ROAS CAC CTR CVR CPM Engagement Organic Traffic etc Prepare weekly monthly performance reports with insights Run experiments A B tests across ads landing pages creatives and offers Analyse customer journey and optimise funnels for better conversion rates 6 Additional Responsibilities Manage influencer collaborations and UGC creators Conduct market competitor research to find growth opportunities Identify new marketing tools trends and platforms to stay ahead Coordinate with the design content and product teams for campaign alignment Handle brand communication and ensure consistency across all channels Required Skills Qualifications Minimum 3 years of hands-on experience in digital marketing Robust expertise in Google Ads Meta Ads TikTok Ads Snapchat Ads Proven experience in Shopify WooCommerce marketing Deep understanding of SEO content strategy and keyword planning Strong storytelling and creative thinking abilities Proficiency with GA4 Search Console Meta Business Manager TikTok Ads Manager Snapchat Ads Manager and Shopify WooCommerce dashboards Experience in managing ad budgets scaling campaigns and improving ROAS Excellent communication organisational skills Preferred Qualifications Experience working with D2C brands or agencies Knowledge of video editing tools basic level Familiarity with marketing automation CRM and attribution tools Understanding of eCommerce merchandising catalogue management and CRO Why Work With Us Work on multiple exciting projects and eCommerce brands Creative freedom performance-driven environment Growth-focused culture with learning opportunities Competitive salary based on skills and experience Job Type Full-time Pay 15 000 00 - 25 000 00 per month Work Location Remote

📌 Senior Digital Marketing Specialist (e-commerce & Performance) (India)
🏢 DigiFalx Digital Beginning
📍 India