Social Media & Marketing Specialist: MerchnTales Studios

Location: Hauz Khas, South Delhi.

Type: Full-time

Reports to: Founder, Merchntales Studios

About Merchntales Studios

Merch&Tales; Studios, we approach photography as a strategic tool. Our work is driven by a clear understanding of brand identity, product positioning, and visual communication. By combining refined creative direction with strong technical execution, we create imagery that is consistent, intentional, and commercially effective.

We're looking for someone to grow our social presence and turn that audience into real client bookings.

The Role

We need a Social Media & Marketing Specialist who can both showcase our photography work online and generate a steady stream of booking inquiries. This role blends content/community management with hands-on lead generation, you'll own our Instagram presence and be responsible for the leads it produces.

What You'll Do

- Plan and post a regular content calendar (reels, portfolio carousels, behind-the-scenes, client features) across Instagram and other relevant platforms
- Manage DMs, comments, and inquiries and respond promptly and route serious leads to booking
- Run paid lead-gen campaigns (Meta/Instagram Ads, Google local ads) targeted at people looking to book shoots




- Track inquiries and conversions to know cost per lead and lead-to-booking rate
- Coordinate with photographers to source fresh content from shoots (reels, teasers, testimonials)
- Build partnerships/collaborations (venues, vendors, influencers) that bring referral leads
- Keep the studio's online presence (Instagram, Google Business listing, reviews) active and well-maintained

What We're Looking For
- 1-3+ years running social media for a local business, studio, or service brand photography/events/wedding industry experience is a strong plus
- Hands-on experience with Meta Ads / local lead-gen campaigns
- An eye for visual content, you know how to make a photography portfolio look positive on social
- Comfortable handling inbound inquiries and light client communication
- Self-starter, comfortable in a small studio/startup setup

What Success Looks Like
- A well-maintained, visually strong Instagram presence
- A consistent, trackable flow of booking inquiries from social/paid campaigns
- Faster response times and higher inquiry-to-booking conversion

To apply, send your portfolio/past work along with your resume to [email protected]

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