About the Role:

We are looking for a creative and data-driven Social Media & Digital Marketing to manage and grow our online presence. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns across multiple platforms to increase brand awareness, engagement, and lead generation.

Key Responsibilities:

1. Social Media Management

- Manage and grow company profiles on platforms such as Instagram, LinkedIn, Facebook, and YouTube
- Plan and execute content calendars aligned with marketing goals
- Create engaging posts, reels, and stories to drive audience interaction
- Monitor comments, messages, and respond to audience queries

2. Content Creation & Strategy

- Develop creative content including graphics, captions, videos, and campaigns
- Collaborate with design and video teams for high-quality creatives
- Ensure consistency in brand voice and messaging

3. Digital Marketing Campaigns

- Plan and execute paid campaigns (Meta Ads, Google Ads, LinkedIn Ads)
- Optimize campaigns for lead generation and conversions
- Track and improve ROI on digital marketing efforts

4. SEO & Website Optimization

- Work on on-page and off-page SEO strategies




- Improve website visibility and traffic through keyword optimization
- Monitor website performance and suggest improvements

5. Analytics & Reporting

- Track performance using tools like Google Analytics, Meta Insights, etc.
- Prepare weekly/monthly reports on campaign performance
- Use data insights to improve engagement and conversions

6. Collaboration & Coordination

- Work closely with sales, outreach, and program teams
- Support marketing initiatives for campaigns, webinars, and events

Requirements:

- Bachelors degree in Marketing, Communications, or related field
- 13 years of experience in social media or digital marketing
- Strong understanding of social media platforms and trends
- Positive knowledge of SEO, paid ads, and analytics tools
- Proficiency in Canva, video editing tools, or similar platforms
- Excellent communication and creative thinking skills

Preferred Skills:

- Experience in the education or ed-tech industry
- Familiarity with tools like Google Ads, Meta Business Suite, HubSpot, etc.
- Ability to create short-form video content (Reels/YouTube Shorts)

📌 Social Media & Digital Marketing (New Delhi)
🏢 Learn with Leaders
📍 New Delhi