This role is for one of the Weekday's clients Salary range: Rs 700000 - Rs 1100000 (ie INR 7 - 11 LPA) Min Experience: 3+ years

Location: Bengaluru

JobType: full-time

We are looking for a dynamic and results-oriented Senior Marketing Executive to join our growing marketing team. This role is ideal for a professional with 3-8 years of experience who has a strong foundation in Marketing and a passion for executing impactful campaigns that drive brand awareness, customer engagement, and business growth. The ideal candidate should be capable of managing multiple marketing initiatives, coordinating with cross-functional teams, and ensuring seamless execution of marketing strategies across various channels.

As a Senior Marketing Executive, you will play a key role in planning, implementing, and optimizing marketing activities while supporting the company's overall business objectives. You should be analytical, creative, detail-oriented, and comfortable working in a fast-paced environment.

Requirements Key Responsibilities

- Develop and execute marketing strategies aligned with business goals and brand positioning
- Plan, coordinate, and manage end-to-end marketing campaigns across digital and offline channels
- Drive campaign execution by collaborating with internal teams, external agencies, and vendors
- Create compelling marketing collateral, promotional materials, presentations, and campaign assets
- Monitor campaign performance using relevant KPIs and recommend data-driven improvements
- Support lead generation initiatives through integrated marketing activities
- Coordinate product launches, promotional events, webinars, and brand activation programs
- Work closely with sales, product, and customer success teams to ensure marketing initiatives support business objectives
- Manage marketing calendars, campaign timelines, and project deliverables to ensure timely execution
- Conduct market research, competitor analysis, and customer insights to identify growth opportunities




- Assist in managing marketing budgets and tracking campaign expenditures
- Maintain consistency in brand messaging across all customer touchpoints
- Prepare regular reports and presentations on campaign performance and marketing effectiveness
- Stay updated with industry trends, emerging marketing technologies, and best practices

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- 3-8 years of skilled experience in Marketing, preferably in a fast-paced organization
- Demonstrated experience in planning and executing successful marketing initiatives
- Strong understanding of customer acquisition, engagement, and brand-building strategies
- Excellent written and verbal communication skills
- Strong project management and organizational abilities
- Ability to manage multiple priorities while meeting deadlines
- Analytical mindset with experience interpreting campaign performance metrics

Must-Have Skills

- Marketing
- Strategic marketing planning
- Brand management
- Market research and competitor analysis
- Customer engagement strategies
- Campaign performance analysis
- Digital marketing fundamentals
- Excellent communication and stakeholder management
- Cross-functional collaboration
- Project coordination and execution

Good-to-Have Skills

- Marketing Operations
- Marketing Execution
- Marketing Campaign Management
- CRM and marketing automation platforms
- Email marketing
- Event and webinar management
- Content marketing coordination
- Budget planning and vendor management
- Performance reporting and dashboard creation
- SEO, SEM, and social media campaign exposure

Preferred Attributes

- Self-motivated with strong ownership and accountability
- Creative thinker with excellent problem-solving abilities
- Robust attention to detail and execution excellence
- Ability to thrive in a collaborative, fast-paced environment
- Comfortable working with cross-functional stakeholders and managing multiple projects simultaneously
- Continuous learner with a passion for emerging marketing trends and technologies

📌 Senior Marketing Executive (Bengaluru)
🏢 Weekday AI (YC W21)
📍 Bengaluru