Product Marketing– Power Semiconductors | Bangalore/Hyderabad

Cyient Semiconductors is seeking an experienced Product Marketing Engineer to drive the strategy, definition, commercialization, and lifecycle management of our Power Semiconductor portfolio. This role combines deep technical expertise with business leadership to identify market opportunities, define differentiated products, and deliver profitable growth.

Working closely with customers, engineering, sales, and executive leadership, you will serve as the product owner for assigned product families, developing long-term product roadmaps, guiding new product investments, and ensuring successful execution from concept through production and market launch.

Key Responsibilities

Product Strategy & Portfolio Management

- Define, maintain, and execute short- and long-term product roadmaps for Power Management ICs and related product families.
- Identify emerging market opportunities, technology trends, and customer requirements to develop differentiated product strategies that maximize revenue growth, profitability, and market leadership.
- Manage the product portfolio throughout its lifecycle, including product introductions, portfolio optimization, and end-of-life planning.

Business Planning & Market Analysis

- Develop comprehensive business cases for new product investments, including Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM), competitive analysis, pricing strategy, revenue forecasting, gross margin modeling, and return-on-investment (ROI).
- Present product strategies and investment recommendations to executive leadership and support portfolio prioritization decisions.
- Continuously evaluate competitive products,



market dynamics, and adjacent market opportunities to refine product roadmaps and investment priorities.

Product Definition & New Product Introduction

- Translate customer and market requirements into Product Requirements Documents (PRDs) and product specifications.
- Lead cross-functional product definition activities and partner with design engineering, systems engineering, applications, operations, and quality teams throughout the New Product Introduction (NPI) process.
- Drive products from concept through Release-to-Market (RTM), ensuring products achieve performance, cost, schedule, quality, and profitability objectives.

Customer Engagement & Business Development

- Develop strong relationships with strategic customers, field applications engineers, sales teams, and ecosystem partners to understand system-level requirements and identify future product opportunities.
- Lead technical engagements with key customers to accelerate design wins, establish strategic partnerships, and influence next-generation system architectures.
- Support executive customer meetings, technical design reviews, and major industry conferences, webinars, and trade shows.

Go-to-Market Leadership

- Develop product positioning, value propositions, pricing recommendations, launch strategies, and sales enablement materials.




- Create technical collateral including datasheets, product briefs, application notes, reference designs, and technical presentations.
- Partner with sales, applications engineering, and corporate marketing to drive successful product launches and customer adoption across target market segments.

Product Performance & Business Ownership

- Monitor product performance using key business metrics, including design wins, revenue, gross margin, market share, forecast accuracy, and customer adoption.
- Recommend portfolio enhancements, cost reductions, pricing strategies, and next-generation product investments to maximize long-term business performance.

Qualifications

- Bachelor's or master’s degree in electrical engineering or a related technical discipline.
- 5+ years of semiconductor industry experience in Product Marketing, Product Line Management, Applications Engineering, Systems Engineering, or Design Engineering.
- Strong understanding of analog and power semiconductor technologies and semiconductor product development.
- Demonstrated experience developing product strategies, business plans, and market analyses, including TAM/SAM/SOM, pricing, revenue forecasting, and profitability analysis.
- Experience translating customer requirements into successful semiconductor products and leading cross-functional product development teams.
- Excellent analytical, communication, presentation, and customer engagement skills with the ability to communicate effectively at both technical and executive levels.
- Self-motivated with the ability to lead multiple strategic initiatives in a rapid-paced, global environment.
- Willingness to travel internationally up to 25%.

📌 Product Marketing Engineer (Bengaluru)
🏢 Cyient Semiconductors
📍 Bengaluru