About the Company

Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands.

As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.

The Company’s brand portfolio includes India’s most established and trusted names – Louis Philippe, Van Heusen, Allen Solly, and Peter England – each with a legacy of over 25 years.

These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.

ABLBL has built a solid presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company’s portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok.

American

Eagle has emerged as one of India’s most preferred premium denim brands, while Reebok – transitioned under the Company’s management in 2022 – has expanded its footprint across multiple channels.

Simon

Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.

Key Responsibilities

Merchandise grid management for all product categories





•Conduct trend analysis from the available sales data

•Obtain feedback of past performance of offering’s from key channel partners

•Running costing sheets to maintain budgeted GP / CBA and provide inputs to finalize MRPs accordingly.

•Manage product price and maintain PC to MRP ratio as per the budgets.

•Indenting / quantity finalization at SKU level for all product categories

•Develop a merchandise grid for the season

•Provide the brand brief to Design studio for the season

Co-ordinating with various interfaces to ensure production of right merchandise mix as per time schedules

•Ensuring planned grids are implemented in production and PPM numbers are achieved.

•Ensuring CTM are planned and executed as per requirment.

•Ensuring freshness on E-com channels after evert 15 days through SMU’s.

•Finalize Goldseal / material requirement plan.

•Work closely with retail and other channels and understand their requirements and manage product range to fulfil the same.

Inventory Management

•Conducting Sell through analysis

•Managing leftover raw material, repackaging, re offering and dormancy control

Team Management

•Set goals and identify skill gaps of the team·

•Resolve conflicts, if any among the various interfaces

•Coaching and mentoring of team members

•Team motivation

Qualifications & Experience

- MBA preferred.
- 5-8 years of experience in Product Management, Retail, E-commerce, Category Management, or Customer Experience roles.
- Experience working in retail, omnichannel commerce, consumer products, or digital platforms is preferred.

📌 Product Manager, Van Heusen (Bengaluru)
🏢 Aditya Birla Lifestyle Brands
📍 Bengaluru