About Role

- The Product Manager Loyalty will design, build, and scale a cross-app rewards and engagement ecosystem that spans UPI, BBPS, marketplace, repayments, processing fees, and all other captive and partner use cases within the Super App.
- The candidate will create a unified loyalty fabric that drives daily engagement, strengthens financial habits, improves repayment behavior, and increases repeat usage across all product lines.
- A core responsibility will be to position Loyalty as a habit-forming engagement engine that ultimately helps the Super App become a strong, organic, low-cost sourcing channel. This includes designing meaningful rewards, partner integrations, campaigns, and gamified experiences that encourage frequent, sticky, and trust-building interactions.

Key responsibilities -

1.

Loyalty

Strategy &

• Program Architecture

- The candidate will Define the overall loyalty strategyearning rules, reward mechanics, redemption models, and customer value propositions.
- Create a unified earning framework across all app modules UPI, BBPS, PFM, Marketplace, Repayments, Processing Fee Payments, and promotions. Develop reward tiers, benefit ladders, and personalized incentives that encourage habit formation.

2. Gamification & • Engagement Design

- The candidate will Build gamification constructs such as streaks, badges, challenges, milestones, and surprise rewards.
- Create engagement loops that encourage repeat actions across bill payments, UPI usage, financial tracking, and loan journeys.
- Integrate real-time feedback, progress markers, and dynamic nudges.

3.

Redemption

Ecosystem &





• Partnerships

- The candidate will Develop a diverse redemption marketplace spanning vouchers, cashbacks, fee waivers, upgrades, partner offers, and curated experiences.
- Build and manage partnerships with brands, e-commerce platforms, merchants, and financial service providers.
- Ensure seamless earn-burn integrations across internal and external systems.

4. Personalization, CRM & • Lifecycle Interventions

- The candidate will Work with CRM and Growth & • AI teams to deploy personalized reward nudges, lifecycle campaigns, and targeted benefits.

- Use segmentation to deliver contextual rewardsfor example

o On-time EMI repayment boosters o Bill-bundle rewards o UPI streak benefitso Marketplace purchase incentives
- Embed loyalty touchpoints across all user journeys.

5. Economics, Liability & Operational Governance

- The candidate will Manage program economics breakage, reward liability, cost-per-engaged-user, partner commercials.

- Establish financial guardrails, reward limits, and program-design best practices.
- Monitor and optimize overall ROI and cost efficiency.

6. Fraud, Abuse & Policy Framework





- The candidate will Create robust fraud-detection and abuse-control mechanisms across earning and redemption.
- Define program policies, terms & conditions, and internal governance mechanisms.
- Work closely with Risk, Compliance, and Engineering to ensure system integrity.

7. Analytics, Insights & Continuous Improvement

- The candidate will Analyze program performance, user behavior, and engagement patterns to refine reward structures.

- Track engagement funnels, repeat rate uplift, repayment impact, and cross-module activity.
- Drive iterative improvements through experiments, A/B tests, and pilot programs.

Preferred candidate profile

Qualifications - The candidate will typically bring

- 8+ years of experience in loyalty programs, engagement platforms, rewards ecosystems, or consumer lifecycle management.
- Strong understanding of reward economics, partner ecosystems, gamification, and behavioral incentives.
- Experience working in fintech, payments, financial services, or consumer app environments.
- Robust analytical ability and comfort with data-driven decision making.
- Ability to collaborate with cross-functional teams including Product, Growth, CRM, Data Science, Marketing, Risk, Legal, and Compliance.

Core Competencies

- Customer engagement & behavioral understanding
- Economic reasoning and reward modeling
- Partner management & ecosystem thinking
- Creativity in program design
- Strong execution & cross-functional leadership
- Data-driven experimentation and insights
- Understanding of regulatory, compliance & financial principles in rewards programs

📌 Product Manager - Loyalty - Offerzone & Rewards (Pune)
🏢 SKILLVENTORY
📍 Pune