Key Responsibilities

Brand Strategy & Product Management

- Develop and execute brand strategies aligned with business objectives.

- Manage the complete product lifecycle, including product planning, launch, growth, and portfolio optimization.

- Prepare annual brand plans, marketing calendars, and promotional campaigns.

- Monitor product performance and recommend strategies for sustainable growth.

Market Analysis

- Conduct market research to identify customer needs, market trends, and competitive intelligence.

- Analyze prescription trends, sales data, and market share to identify business opportunities.

- Evaluate competitor activities and develop counter-strategies.

- Identify opportunities for current product introductions and line extensions.

Product Launch Management

- Plan and execute successful product launches across assigned territories.

- Coordinate with Regulatory, Supply Chain, Manufacturing, Sales, and Finance teams for launch readiness.

- Develop launch plans, promotional materials, and communication strategies.

Sales Force Effectiveness

- Develop promotional inputs, visual aids, leave-behinds, product literature, and digital marketing materials.

- Conduct product training for Sales Managers, Medical Representatives, and Key Account Managers.





- Support the field force through regular market visits and customer interactions.

- Assist the sales team in achieving business objectives through effective product positioning.

Medical & Scientific Engagement

- Build relationships with Key Opinion Leaders (KOLs), physicians, pharmacists, and healthcare professionals.

- Coordinate Continuing Medical Education (CME) programs, conferences, symposiums, and product presentations.

- Ensure all promotional activities comply with regulatory and ethical guidelines.

Business Performance Management

- Monitor product sales, profitability, inventory, and market share.

- Prepare monthly business reviews and recommend corrective actions.

- Manage marketing budgets and optimize promotional investments.

- Track return on investment (ROI) for marketing initiatives.

Cross-Functional Collaboration

- Work closely with Sales, Regulatory Affairs, Medical Affairs, Supply Chain, Finance, and Manufacturing teams.

- Ensure uninterrupted product availability and effective demand forecasting.

- Support commercial decision-making with market insights and business analytics.

Company Name - Qurovia LiveScience Pvt Ltd

📌 Product Manager (Mumbai)
🏢 Entero Healthcare Solutions
📍 Mumbai