Position: PPC Specialist (Google Ads & Meta Ads) | Experience: 2–4 Years (Mid-Level) | Location: Onsite (Hyderabad) | Employment Type: Full-Time

About the Role

Manage, optimize, and scale paid advertising campaigns across Google and Meta platforms, ensuring maximum conversions, ROI, and campaign performance for domestic and international clients.

Key Responsibilities

- Plan, launch, and optimize Google Ads and Meta Ads campaigns.
- Monitor budgets, bids, audiences, and campaign performance.
- Optimize campaigns for conversions, ROAS, and ROI.
- Conduct A/B testing on ad creatives, copy, and landing pages.
- Prepare performance reports and actionable insights.
- Support client meetings with campaign updates and recommendations.

Required SkillsPerformance Marketing

- Google Ads & Meta Ads campaign management
- Conversion tracking & campaign optimization
- Keyword research & audience targeting
- A/B testing and performance analysis

Tools

- Google Ads
- Meta Ads Manager
- Google Analytics (GA4)
- Google Tag Manager
- Keyword research tools (SEMrush, Ahrefs, Keyword Planner)

AI Expectations

- Use AI for keyword research,



audience segmentation, and campaign planning.
- Generate performance summaries and optimization insights using AI.
- Automate reporting and repetitive campaign tasks.
- Validate AI recommendations before implementation.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, or related field.
- Google Ads and Meta Blueprint certifications are a must.
- Experience managing international client campaigns.
- Agency experience preferred.

Key Performance Indicators (KPIs)

- Campaign ROAS, CPA, and CPL targets.
- Lead generation and conversion growth.
- Campaign optimization and budget efficiency.
- Client satisfaction and timely reporting.

Services Company Experience Expectations The candidate should have:

- Experience managing multiple client advertising accounts.
- Solid analytical and optimization skills.
- Ability to communicate campaign insights with internal teams and clients.
- Experience collaborating with SEO, Content, and Design teams.

📌 PPC (Hyderabad)
🏢 Techeon IT
📍 Hyderabad