Location: Mumbai

Experience: 3 - 5 years

Job Responsibilities

- Setup &
- Campaign Management:

End-to-end setup, continuous optimization, and strategic scaling of campaigns across the full Google Ads ecosystem (Search, Shopping, Performance Max, Display, Video/YouTube, and Demand Gen) and Microsoft Ads (Search, Shopping, Audience Network, and Video). Emphasis on regional account management, high-intent audience targeting, and performance-driven automation.

- Merchant Center &

- Feed Management:

Keep our Google Merchant Center healthy and running smoothly. Youll ensure our inventory syncs accurately, fix any product errors or disapprovals, and optimize product titles and descriptions to make sure our items get maximum visibility on Google Shopping.

- Research &

- Campaign Strategy:

Conduct comprehensive competitor research and assist in devising targeted strategies for SEM campaigns aligned with brand growth and inventory goals.

- Keywords &

- Intent:

Perform thorough keyword and market intent research targeted to region-specific demands.

- Creative &

- Copywriting:

Produce engaging, concise ad copy built for algorithmic variations (modular text) and collaborate with designers to develop high-performing visual assets.

- AI &

- Automation Governance:

Manage automated ad formats (e.g., Performance Max, automated bidding etc.) by setting structural guardrails to align execution with profitability metrics. Additionally, integrate Generative AI tools (Gemini) into daily workflows to accelerate keyword research, streamline ad copywriting, and optimize campaign data analysis.

- Monitoring &

- Optimization:

Continuously track, audit, and optimize campaign performance daily, weekly, and monthly against key performance indicators (KPIs).

- Data &

- Tracking Ownership:





Manage conversion tracking setups, pixels, and data hygiene via Google Tag Manager to ensure precise cross-channel attribution.

- Team Collaboration &

- Training:

Play an active role in training, supporting, and upskilling other marketing team members in PPC and digital media best practices.

- Continuous Skill Development: Proactively identify gaps in current strategies, master emerging platforms, and acquire new technical skills to support evolving business requirements.

- Vendor &

- Partner Collaboration:

Act as a core Point of Contact (POC) for third-party vendors and external platform representatives and internal stakeholders.

Required Skills

- Experience: 2 to 5 years of hands-on experience as a PPC Executive or Performance Marketing Specialist, focused heavily on search engine marketing (SEM) and e-commerce growth.

- Adaptability &
- Growth Mindset:

A strong willingness and readiness to learn recent tools, platforms, and technical skills as needed to support business expansion.

- Budget Competency: Proven track record of managing and optimizing medium- to large-sized digital advertising budgets.

- E-Commerce Background: In-house experience with e-commerce retail brands or agency-side experience directly managing large-scale e-commerce catalogs.

- Credentials: A degree in Digital Media, Marketing, or a related field, accompanied by active Google Ads certifications.

Technical &





- Platform Expertise

- Feed Engineering: High proficiency in managing large-scale, dynamic e-commerce product feeds using supplemental feeds, feed transformation rules, or feed optimization software to maintain immaculate data hygiene.

- Primary Platforms: Advanced, expert-level hands-on experience with Google Ads (Search, Shopping, Performance Max) and Microsoft/Bing Ads platforms.

- Tracking &
- Attribution:

Strong working knowledge of Google Tag Manager for deploying conversion tags, remarketing pixels, and custom e-commerce event triggers.

- Google Ecosystem Mastery: Strong familiarity with Google Merchant Center, Google Ads, Google Analytics (GA4/eCommerce setups), and Google Search Console.

- Data &

- Reporting:

Highly analytical mindset with the ability to manipulate paid search dashboards, interpret complex datasets, and build clean visual reports (using Looker Studio or similar tools).

Mandatory Certifications

- Google Ads Search, Display, Video, and Shopping

- Google Ads Smart Campaigns

- Google Analytics

Nice to have

- Functional knowledge of mobile application tracking and notifications via Firebase.

- Familiarity with paid social ecosystems (Meta Ads Manager, X, or TikTok Ads, etc.) to support multi-channel campaigns.

- Foundational understanding of organic search (SEO) and how it integrates with paid strategies.

- First-party data utilization experience (Customer Match lists and offline conversion tracking).

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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