Company Description Infinity Soft Systems is a next-generation technology engineering company focused on solving complex, mission-critical business challenges through AI, intelligent software, cloud infrastructure, data centers, cybersecurity, digital transformation, and strategic content ecosystems. With over a decade of experience and certifications such as CMMI, ISO, and AWS, the organization helps businesses unlock the potential of IoT, AI, cloud & DevOps, digital engineering, data & analytics, and digital marketing.

The company is committed to building technology that drives growth, shapes trends, and creates measurable impact for clients.

Infinity Soft

Systems partners with startups and enterprises alike to innovate, scale, and succeed in a rapidly evolving digital landscape.

Role Description This is a full-time, on-site role for a PPC Executive based in Sector 6 Noida. The PPC Executive will manage and optimize pay-per-click campaigns across platforms such as Google Ads, Bing Ads, and social media advertising channels, including keyword research, ad copy creation, bid management, and audience targeting.

Daily responsibilities include monitoring campaign performance, analyzing metrics, preparing reports, and implementing data-driven optimizations to improve conversion rates and return on ad spend. The role involves collaborating with marketing, design,



and content teams to align ads with landing pages and overall campaign objectives, as well as staying current with industry trends, platform updates, and best practices.

Qualifications

- Strong PPC skills, including campaign setup, keyword research, bid management, and performance optimization across search and social ad platforms.
- Proficiency in digital marketing disciplines such as SEM, basic SEO understanding, and integration of PPC within broader marketing strategies.
- Experience using analytics and reporting tools (e.g., Google Analytics, Google Ads Editor, platform dashboards) to interpret data and inform decisions.
- Ability to create effective ad copy and collaborate on landing page content to maximize click-through and conversion rates.
- Solid quantitative and analytical skills, with attention to detail and comfort working with budgets, forecasts, and ROI calculations.
- Effective communication and collaboration skills, with the ability to work closely with cross-functional teams in an in office environment.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Relevant certifications (e.g., Google Ads, Microsoft Advertising) and prior experience in agency or performance marketing roles are highly beneficial.

📌 PPC Expert (Noida)
🏢 Infinity Soft Systems
📍 Noida