About Yangpoo University Partners

We are a global strategy consulting & partnerships company representing leading Ivy League universities with collaborations & business development.

Role: Digital Marketing executive Location: Lower Parel, Mumbai Start Date: Immediate preferred

Mode: Work from Office (WFO) – Alternate Saturdays Off

Key responsibilities: · Plan, execute, and optimize campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn

· Drive lead generation and improve CPL, conversions, and ROI

· Manage Instagram and LinkedIn growth (organic + paid)

· Implement SEO strategies along with AEO & GEO practices

· Execute WhatsApp and Email marketing campaigns with automation workflows

· Use tools like Google Analytics, GTM, and CRM platforms for tracking and reporting

· Coordinate with agencies/vendors for campaign execution

· Collaborate with design, content, sales, and product teams for campaign success

Requirements: · 1–2 years of experience in digital/performance marketing





· Experience in EdTech, coaching, or higher education lead generation preferred

· Hands-on expertise in paid campaigns and lead generation

Skills & Competencies: · Robust in Google Ads, Meta Ads, SEO, and social media (Instagram, LinkedIn)

· Familiar with CRM and marketing automation tools

· Data-driven with strong analytical skills (CPL, CTR, ROAS, conversions)

· Good communication, ownership, and execution ability

What you'll gain: · Work in a purpose-driven, intellectually stimulating environment

· Engage with academic and industry leaders

· Enjoy the backing of a reputed university partnerships firm

· Be part of a team that is making positive impact on education

· Opportunity for professional development and growth. Interested candidates can mail their resume at [email protected]

Website: https://yangpoo.com/

📌 Performance Marketing specialist (Mumbai)
🏢 Yangpoo University Partners
📍 Mumbai