What Would You Do As a Performance Marketing Manager

At Zevo, we’re building India’s first expert-led parenting platform — helping parents raise confident, life-ready kids, one milestone at a time.

We’re now looking for a Performance Marketing Manager who can turn our mission into measurable growth. You’ll own the strategy and execution across paid channels, craft compelling campaigns that speak to overwhelmed parents, and optimize every click, install, and conversion along the way.

If you’re data-driven, fluent in Meta and Google dashboards, and passionate about building a trusted brand — we’d love to have you on the journey.

You’ll test, learn, and scale what works — all while shaping how thousands of Indian parents discover and experience Zevo.

Key Responsibilities

- Drive end-to-end campaign execution—from planning to performance

tracking—to meet key KPIs.

- Manage ad placements and targeting using audience insights and platforms

like Meta and Google Ads.

- Set and manage acquisition goals across paid channels — Meta, Google

UAC, influencers, and partnerships.

- Use funnel analytics and attribution to understand performance and optimize

install-to-activation rates.

- Design and run A/B and multivariate tests to improve CAC, CTR, and





retention.

- Execute email and push notification campaigns to drive engagement and

retention.

- Analyze ad spend data, optimize budget allocations, and recommend spend

adjustments.

- Improve customer retention and scale new user acquisition by optimizing for

CPA and ROI.

- Identify and deploy high-performing keywords to drive campaign efficiency

and conversion.

- Use customer insights to segment, target, and personalise messaging across

platforms.

- Identify pain points and performance drop-offs to implement data-driven

improvements.

- Create dashboards and reports to track, measure, and communicate

campaign performance.

Requirements

Requirements/ Qualifications

- Minimum 4 years of experience in performance marketing.

- Robust analytical and decision-making abilities.

- Proven expertise in using tools like Google Analytics, Meta Ads Manager,

and other performance platforms.

- Ability to own independently and execute campaigns with minimal

supervision.

- Excellent written and verbal communication, presentation, and

interpersonal skills; comfortable engaging with internal and external stakeholders.

📌 Performance Marketing Specialist (Indore)
🏢 Zevo360 Technologies
📍 Indore