Job Summary

We are looking for a data-driven Performance Marketing Executive to plan, execute, and optimize paid digital marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads. The ideal candidate should have hands-on experience managing campaigns, improving ROI, and generating high-quality leads through paid media.

Key Responsibilities

- Plan, launch, and optimize performance marketing campaigns on Google Ads, Meta Ads, and LinkedIn Ads.

- Manage Search, Display, Performance Max, Shopping, YouTube, and Remarketing campaigns.

- Create and optimize audience targeting, bidding strategies, and ad creatives.

- Monitor campaign performance and continuously improve CTR, CPC, CPA, ROAS, and conversion rates.

- Conduct keyword research, competitor analysis, and audience research.

- Set up and manage conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and Meta Pixel.

- Generate weekly and monthly performance reports with actionable insights.

- Collaborate with the content, design, and sales teams to improve campaign performance and landing page conversions.

- Perform A/B testing for ad copies, creatives,



and landing pages.

- Manage campaign budgets efficiently and maximize return on ad spend.

Required Skills

- Hands-on experience with

Google Ads

.

- Strong knowledge of

Meta Ads (Facebook & Instagram)

.

- Experience running

LinkedIn Ads for B2B lead generation and brand awareness.

- Good understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.

- Knowledge of keyword research and campaign optimization techniques.

- Solid analytical and reporting skills.

- Proficiency in Microsoft Excel or Google Sheets.

- Excellent communication and problem-solving skills.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, or a related field.

- Google Ads Certification is preferred.

- Experience with CRM integration and marketing automation tools is an advantage.

Key Performance Indicators (KPIs)

- Cost Per Lead (CPL)

- Return on Ad Spend (ROAS)

- Cost Per Acquisition (CPA)

- Conversion Rate

- Click-Through Rate (CTR)

- Lead Quality

- Campaign ROI

📌 Performance Marketing Specialist (Noida)
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