About the Role We are looking for a highly analytical and performance-driven Marketplace - Performance Marketing to manage and optimize advertising across leading e-commerce marketplaces, including Amazon, Flipkart, Myntra, AJIO, and Quick Commerce platforms ( Zepto, Swiggy Instamart, BigBasket, etc.).

The ideal candidate should have hands-on experience in marketplace advertising, campaign optimization, data analysis, media planning, and revenue growth. This role requires someone who can independently manage multiple brands, analyze business performance, and drive profitable growth through data-driven decisions.

Key Responsibilities

Marketplace Advertising & Campaign Management

Plan, launch, monitor, and optimize advertising campaigns across Amazon, Flipkart, Myntra, Nykaa, and Quick Commerce platforms.

Manage Sponsored Ads, Search Ads, Display Ads, Video Ads, Brand Campaigns, Product Listing Ads (PLA), and marketplace-specific media properties.

Allocate and optimize advertising budgets to maximize ROAS, ROI, and sales performance.

Monitor campaign health daily and implement optimization strategies to improve overall efficiency.

Performance Analysis & Reporting

Analyze marketplace performance using key metrics such as Revenue, Orders, ROAS, ROI, CTR, CPC, Conversion Rate, AOV, Traffic, and Share of Voice (SOV).

Prepare Daily, Weekly, and Monthly Business Reports with actionable insights.

Build dashboards and present performance reviews to internal stakeholders and clients.

Forecast sales, advertising spends, and business performance.

Marketplace Growth Strategy

Develop monthly and event-based media plans for marketplace sale events.

Identify growth opportunities using marketplace data and customer behavior.

Recommend strategies to improve traffic, conversion, and profitability.





Track and improve the complete customer funnel from impressions to orders.

Myntra & Nykaa Media Management

Plan and execute campaigns across Myntra Search PCA, Platinum Properties, Homepage Properties, Story Properties, and Footwear Properties.

Manage Nykaa PLA campaigns, Display Media, CRM activations, and promotional campaigns.

Coordinate with marketplace account managers for campaign planning and execution.

Amazon & Flipkart Advertising

Manage Sponsored Products, Sponsored Brands, Sponsored Display, Video Campaigns, Auto Campaigns, Manual Campaigns, Product Targeting, and Keyword Campaigns.

Conduct keyword research, bid optimization, search term analysis, and campaign restructuring.

Improve advertising efficiency by optimizing ACOS, TACOS, ROAS, and conversion rates.

Quick Commerce Performance

Manage advertising and visibility campaigns across Blinkit, Zepto, Swiggy Instamart, BigBasket, Amazon Fresh, and other Quick Commerce platforms.

Analyze assortment performance, inventory availability, and campaign effectiveness.

Work closely with platform teams to maximize visibility and sales.

Inventory & Catalog Management

Monitor inventory health and ensure only sellable inventory is actively advertised.

Identify low-performing SKUs and recommend optimization or campaign exclusions.

Coordinate with operations and catalog teams to resolve inventory and listing issues.

Stakeholder Management

Collaborate with internal teams including Creative, Category, Operations, and Sales.

Coordinate with marketplace account managers and external partners.

Present campaign performance, business insights, and strategic recommendations during review meetings.

Process Improvement

Develop reporting templates and standard operating procedures (SOPs).

Improve reporting accuracy through automation using Excel, Google Sheets, or BI tools.

Continuously identify opportunities to enhance operational efficiency.

📌 Performance Marketing (Marketplace) (Mumbai)
🏢 DigiMaze Marketing
📍 Mumbai